The Future with Flippers: A Cautionary Tale for the Book Biz

In What's the Buzz by Edward Nawotka

By Edward Nawotka

Tyler Brule

Tyler Brûlé

“So, in 2020, we’ll all arrive in one-piece jersey romper suits woven out of pulped hardback books and synthetic slippers made from discarded Kindle e-readers.”

Thus begins Tyler Brûlé’s satirical vision of what the world might look like in another ten years if the iPad and other touch screen devices become dominant — and we don’t find a way to properly compensate our content creators (be them authors or editors).

He continues, “The world became so dazzled by the technology and the devices that delivered the content that the information eventually disappeared,” adding, “The technology players fancied themselves as media barons but didn’t want to invest in the information and the media barons never wanted to blow the whistle on all of this technology, so they just rolled over and their businesses eventually shriveled up and expired.”

It’s a quirky, cautionary tale about the information and publishing industries.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.