“We’re not trying to take on the E-book market,” says Nintendo

In Global Trade Talk, What's the Buzz by Edward Nawotka

By Edward Nawotka

Nintendo

Just yesterday we wrote about Nintendo releasing 100 French classics for the Nintendo DX. Today, the company announced they are doing the same for the US market. The company will release a “100 Classic Books” in June to coincide with the the US launch of Nintendo DSi XL, a handheld video game player with a screen twice the size of the regular Nintendo DS and wider viewing angles.

“It’s not really about trying to take on the e-book market,” said Cammie Dunaway, Nintendo’s executive vp of sales and marketing for North America said an interview with Bloomberg News. “It’s just one more way to enjoy your device.”

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.