By Siobhan O’Leary
A study conducted in France and reported in Livres Hebdo shows that 83% of French people “ignore” fixed book prices (i.e. are not aware of them) when making purchasing decisions. In fact, they think that that brick and mortar bookstores are a more expensive sales channel in comparison to online retailers when, in reality, book prices are supposed to be the same across all channels.
Perhaps even more significant is the fact that while 61% of those surveyed expect to read an e-book at some point in their lives, while a full 97% of them believe that the rise of e-books will lead to lower prices.