French Expect E-books to Push Book Prices Down

In Global Trade Talk by Siobhan O'Leary

By Siobhan O’Leary

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A study conducted in France and reported in Livres Hebdo shows that 83% of French people “ignore” fixed book prices (i.e. are not aware of them) when making purchasing decisions. In fact, they think that that brick and mortar bookstores are a more expensive sales channel in comparison to online retailers when, in reality, book prices are supposed to be the same across all channels.

Perhaps even more significant is the fact that while 61% of those surveyed expect to read an e-book at some point in their lives, while a full 97% of them believe that the rise of e-books will lead to lower prices.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.