Day Two at O’Reilly’s Tools of Change Conference, New York

In What's the Buzz by Hannah Johnson

By Hannah Johnson

The second day of TOC 2010 saw an increase in attendees over 2009 and packed a full program of over 50 speakers into a single day. Speakers included experts from within the publishing community as well as people working in other areas of technology, media and business. Some of the main issues discussed at the conference included how publishers can create content optimized for digital consumption (and how that content is different from print), best tools and practices for managing growing databases, and how to innovate business models that include customer outreach.

Below is our latest video report from the conference with interviews from Andrew Savikas (Program Chair, TOC), Michael Mace (Principal, Rubicon Consulting) and Jeff Gomez (CEO, Starlight Runner Entertainment). Check back with us tomorrow for more in-depth coverage of the final day of TOC.

httpv://www.youtube.com/watch?v=qUhHYOS-DV8

About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.