Cookbooks? Romance? Sci-fi? Is Niche the Future of Fairs?

In Discussion by Edward Nawotka

By Edward Nawotka


Today’s lead story discusses the inaugural Paris Cookbook Fair, which takes place later this week. The fair focuses entirely on cookbooks, with an emphasis on selling rights to the titles on display. Cookbooks are, as Fair director Edouard Cointreau explains, growing some 5-10% per year and many bestselling books, such as those published by charity organizations around the world, don’t even have ISBNs and are thus difficult to track. In this case, bringing all the cookbook publishers and titles under one roof might make sense — but does it for other types of books?

The Paris Cookbook Fair benefits from it’s association with the Gourmand Cookbook Awards, which is already a recognizable brand and has an established audience. How viable would it be for, say. — a now recognizable brand in sci-fi books — to launch a fair to broker rights deals for sci-fi properties? Could something like this be done, say, within the confines of a larger industry event — say New York Comic Con?  Would there be a benefit to this sort of fragmentation of fairs?

Let us know what you think in the comments below or via Twitter using hashtag #ppdiscuss.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.