Will E-books Catch on Faster in the BRIC Countries than the US or Europe?

In Discussion by Edward Nawotka

By Edward Nawotka

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Today’s lead story describes the launch of Gato Sabido, Brazil’s first e-bookstore. And in addition, news has been coming fast and furious in recent months about the launches or impending launches of e-bookstores across the BRIC countries (Brazil, China, India, Russia). But the question remains to just what extent readers in those countries are willing to embrace e-books. On the one hand, e-books can be a very cost-effective means of wide distribution, provided there are good cell and internet connections across a large geographic area. On the other hand, e-books also require expensive devices on which to read them, at least for the time being.

My guess is that since technology tends to leap-frog in growth markets, you might just see a faster adoption of e-books in those countries once the barrier to entry — specifically, the cost of devices — comes down close to zero. Until then, e-books will likely remain for the digitized elite.

But tell me what you think in the comments below or via Twitter using hashtag #ppdiscuss.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.