Two of Five Germans Bought Books Online in ’09

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary

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The Arbeitsgemeinschaft Online Forschung (AGOF)—the Online Research Study Group—reports that 39.6% of German Internet users have bought books online in the past year. That number is up 2.4% over last year’s results and makes books the most-purchased product online, directly ahead of tickets to events (33.3%) and music (25.2%). As reported in the Boersenblatt, those in the 30 to 49 age bracket were most likely to search for information online about books, with shoppers in the 20 to 29 range more interested in searching for tickets and music ahead of books. AGOF surveyed 103,731 Internet users in Germany over the age of 14.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.