By Hannah Johnson
As mentioned in today’s lead article, author Timothy Ferris, author of The 4-Hour Workweek, gave a presentation at LeWeb about how his personal marketing efforts with online tools and social media put his book onto national bestseller lists, while his publisher’s efforts with traditional media were less effective.
Yesterday, Seth Godin released a free e-book online, and Steven Covey announced that he will give Amazon exclusive rights to his e-books for a year. More often, well-known authors are sidestepping the traditional path to getting published.
While this means these authors have to deal with more issues themselves, it also means a greater percentage of the profits. What value do traditional publishers bring to famous authors? What are the benefits of choosing an alternative path to getting published?
Let us know in the comments below or on Twitter using the hashtag #ppbonus.