Should Famous Authors Bother with Traditional Publishers?

In Discussion by Edward Nawotka

By Hannah Johnson

The 4-Hour Workweek by Timothy FerrisAs mentioned in today’s lead article, author Timothy Ferris, author of The 4-Hour Workweek, gave a presentation at LeWeb about how his personal marketing efforts with online tools and social media put his book onto national bestseller lists, while his publisher’s efforts with traditional media were less effective.

Yesterday, Seth Godin released a free e-book online, and Steven Covey announced that he will give Amazon exclusive rights to his e-books for a year. More often, well-known authors are sidestepping the traditional path to getting published.

While this means these authors have to deal with more issues themselves, it also means a greater percentage of the profits. What value do traditional publishers bring to famous authors? What are the benefits of choosing an alternative path to getting published?

Let us know in the comments below or on Twitter using the hashtag #ppbonus.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.