Half of Bookstore Purchases are Impromptu

In German Buch News by Siobhan O'Leary

Shopping CartBy Siobhan O’Leary

Those who buy books online shop differently from those who go to the bookstore, according to a survey conducted by Germany’s GfK market research group and reported in the Boersenblatt. For one thing, 70% of book orders placed on Amazon.de are planned ahead of time. Impulse buys are much more common in brick and mortar stores. GfK reports that more than 50% of sales in bookstores were not planned ahead of time.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.