What’s the Buzz: One in Five iPhone Apps in Oct Were Books; Publishing Changes Empowers Readers

In What's the Buzz by Hannah Johnson

By Hannah Johnson

A new study by Flurry released on November 1 says that more book apps than game apps have been developed for the iPhone (as written about in The Bookseller, Christian Science MonitorInformation Week). The study found that “In October, one out of every five new apps launching in the iPhone has been a book.” That books are available on the iPhone is reason to celebrate, but there is another way to look at this surge in book apps.

Ben Lorica at O’Reilly looked more closely at the app numbers and found that people still buy more game apps than book apps. He also says, “Since most Book apps are actually individual e-books, the Gaming category would have a hard time keeping up with the ever increasing number of Books.”

At Three Percent, Chad Post discusses how recent changes in publishing place the reader at the center of the publishing universe. Based on conversations that took place when seven American publishers went on a week-long study trip to France (organized by the French-American Foundation, the French Ministry of Culture & Communication, and the Maison des Cultures du Monde), Post describes how online bookselling and digital innovation have shifted the balance of power in the publishing process.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.