What’s the Buzz: Social Media at Work; Creating Buzz and Followers Online

In What's the Buzz by Hannah Johnson

Mashable reportsanother study, which said that there is a 20% increase by companies to block social media sites. “Clearly, the 20% increase in companies blocking social media sites has yet to negatively affect the growth of Twitter and Facebook in the business world.” Part of this could be attributed to companies’ increasing efforts to create social media presence, as well as personal use.

When Richard Nash read the announcement that BookExpo America had decided to cancel its Tuesday afternoon show hours for 2010 and shorten the show to Wednesday and Thursday, he “began to compose a rant” on his own blog. But seeking a bigger audience, Nash instead wrote his article for the Huffington Post, entitled “Want to Sell Books? Start Gathering Fans.” He then posted the article to Twitter, Facebook and his own blog. Pretty soon, PW and Twitterers from all over publishing were talking about his opinions.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.