Bonus Material: Does Constant Discounting Lead to Asset Devaluation?

In Discussion by Edward Nawotka

By Edward Nawotka

In our lead story, I asserted that perpetual big discounts offered on books by retailers, whether bricks or clicks, dedicated booksellers or not, ultimately lead to asset devaluation. I argue that book buyers are being becoming accustomed to never paying full price for books—something that is likely only to to only become more entrenched in our psyches as long as the economy continues to waver. In the long run, this is essentially asset devaluation.

What do you think? Agree, disagree? Let us know in the comments below or on Twitter using the hashtag #ppbonus.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.