German Buch News: 72% of Germans Don’t Read Bestseller Lists; eBuch Offers DIY Online Bookstores to Members

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary

According to a survey conducted by the Emnid Institute for the Bild am Sonntag newspaper, 72% of Germans don’t look to bestseller lists to help them decide which books to buy. Of the 27% of German’s who do look to bestseller lists for direction, most were women, and 35% of those allow lists to influence their purchases, compared to only 19% of the men surveyed.

German eBook cooperative reported 5% growth in its membership (to 382 book retailers) in the first half of 2009 and a 7% increase in sales, as discussed in the Boersenblatt. At the Frankfurt Book Fair they plan to announce the creation of a new initiative that will enable each eBuch member to create their own online bookstore, should they need one. The eBuch stand is located in Hall 4.0 H1300.

SchirmerGraf publisher Tanja Graf will be splitting from publishing partner Lothar Schirmer to launch her own publishing company under the umbrella of Ullstein Buchverlage, part of the Bonnier Group. Her first list will appear in Fall 2010, according to BuchMarkt.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.