Bonus Material: Digital Book Browsing May Drive Sales

In Discussion by Edward Nawotka

By Edward Nawotka

LibreDigital launched its BookBrowse technology, which provides a digital preview of a book to online shoppers and browsers, only 18 months ago. It has since served up more than half a billion pages to readers (150,000 to Twilight readers alone). Clients using the technology include Hachette Book Group, HarperCollins, Dorchester, Harlequin and Mills and Boon.

Over the past year-and-a-half Carlton says that the company has gleaned some important information from the way readers use the BookBrowse technology, such as the way shopping patterns vary between different times of the day and the impact of different types of digital marketing on purchases.

“Bowker did an annual study about what influenced book buyers and this was the first year digital outstripped offline marketing,” says Bob Carlton, LibreDigital’s vice president of marketing. “Twenty-one percent said they were influenced by online marketing, while 16% said offline. We’ve seen this at work in the marketplace. One of our publishers found that one out of every three people who flipped a digital page on their site bought a print or digital copy of the book.”

TRY: LibreDigital’s Book Browse edition of Twilight.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.