What’s the Buzz: Borders Tweets Free Books; Apple Owes Us a Tablet

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson

The best of the blogosphere and social media…

Borders Dan Brown GiveawayBorders has decided to combine its Twittering with Dan Brown fever. From today until September 24, Borders will give away 80 free copies of The Lost Symbol. Apparently 10 vouchers for free books are hidden in Borders stores in 10 US cities (I’m not a math genius or anything, but my calculations say that 10 vouchers in 10 cities add up to 100 books, not 80). To find the vouchers, you have to follow the clues from the Borders’ Twitter feed. Happy hunting!

PW links (for the first time that I know of) to a Mashable story, which predicts that “the Apple tablet will eat Kindle’s lunch” because of its multi-functionality, color display, and general coolness. At this point, so much media coverage has been devoted to the Apple Tablet as if it is a real device that Apple would be remiss not to actually produce one.

On the light side, I chuckled over @JenHoward’s tweet today: “So very, very tired of ‘E-books are catching on!’ stories.” It reminds of the days, unfortunately not so long ago, when people were saying, “the Internet is going to be big.”

About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.