German Buch News: Online Ads Hit €4bn; DK’s München E-book

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary

The Online-Vermarkterkreis (OVK) [Association for Online Marketers] predicts that the online advertising market in Germany will increase by 10% in 2009 to more than four billion Euros. As reported in the Boersenblatt, the OVK estimates that the percentage of the total advertising market devoted to Internet advertising will climb by 2%, to 16.6% — in third place behind traditional TV and newspaper advertising.

Oktoberfest means more to the German branch of Dorling Kindersley than just drinking beer while donning lederhosen: This year they are also celebrating the release of their first ever e-book. BuchMarkt reports that DK has made the travel guide Top 10 München (Top 10 Munich) available for download at to coincide with the world’s biggest und best beer festival. Prost!

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.