Bonus Material: Interview with Icelandic Publishing Association President

In Discussion by Hannah Johnson

During Chad Post’s visit to Iceland for the Reykjavik International Literary Festival, he interviewed the President of the Icelandic Publishers Association, Kristján B. Jónasson, himself a publisher. In the video, Jónasson offers a great overview of Iceland’s publishing industry, including statistics, current challenges and opportunities. Also discussed is the effect of being Guest of Honour at the Frankfurt Book Fair, which Jónasson says is important for small countries.


About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.