German Buch News: Inflation Boosts Sales Stats

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary

The average price of  a book in Germany is up 27 cents to €11.55 — a 2.4% increase over last year. According to buchreport, this — and not an increase in demand — accounts for the 2.3% increase in sales for the first seven months of 2009 compared to the same period last year.

According to a study conducted by the European Commission on digital competition as reported in the Boersenblatt, 33% of 16 to 24-year-old “digital natives” in Europe do not want to pay to use or download online content, including music and videos. Thirty percent of those who are not prepared to pay said that lower prices might convince them otherwise. Even still, sales from downloads in the first half of 2009 grew 24.8% compared to the same period last year.

Nintendo will open its first ever “shop within a shop” in a book store in Cologne later this month, says buchreport. The 40 sq.-meter shop in the Mayersche Buchhandlung will offer game consoles and games. As a spokesperson for Nintendo Germany put it, “Here, visitors will experience the interface between the literary and the digital worlds for the first time.” Whether there will be more such collaborations remains to be seen and will likely depend on the success of this venture.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.