German Buch News: 65,000 Ebooks Sold in Germany So Far in 09

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary

What’s in a number? The GfK (Gesellschaft für Konsumforschung), a market research and consumer insight agency, recently announced that 65,000 e-books were sold in Germany in the first half of 2009. Boersenblatt editor Michael Roesler-Graichen analyzes the significance of this figure, stating that most industry insiders are agnostic as to whether this should be seen as a success or a failure.

Regardless of what the number actually means, it does demonstrate just how small the e-book market in Germany is at the moment. But, as Roesler-Graichen points out, with new wireless e-readers and a larger selection of titles on the horizon as e-books and distribution becomes more efficient, we will soon look back and see this as merely the start of something far more significant.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.