The European Point of View on BEA

In Feature Articles by Edward Nawotka

By Edward Nawotka

istock_000002442588xsmall2Next year BEA will return to New York City, where it will remain at least through 2012. On the face of it, the decision to stop moving it around seems like a good idea, particularly as travel to New York is cheaper than it has been in recent memory. As a consequence, one constituency Americans may see even more of in the future at BEA is Europeans. Just ask the retailers around the city who’ve seen more Europeans than ever in the past few years, as a strong Euro made shopping in the city a relative bargain.

Keeping BEA in New York is simply better for business. As Anne-Solange Nobel, foreign rights director of Gallimard in Paris, says in her video interview below, “If the show was in Seattle, I wouldn’t go.” Nor, one might surmise, would she make a trip to Las Vegas (where it had been planned for 2011) or Los Angeles. Having it in New York, she explains, allows her to take meetings in the New York publishers offices in the days leading up to the show, as well as meet with interested parties who come in for BEA from across the US.

httpv://www.youtube.com/watch?v=Yskka4D7aZ4

Grzegorz Gauden, director of The Book Institute of Poland, opted to have a much larger booth presence at BEA this year than ever before. “We brought six exhibitors this year, including Bellona, Rebis, Rosikon Press, Wilga, Wydawnictwa Edukacyjne Parpamedia and Polskie Wydawnictwa Muzyczne.” In addition, the office sponsored Wojciech Tochman, author of Like Eating a Stone: Surviving the Past in Bosnia who offered a pre-BEA talk along with Francisco Goldman and Jonathan Brent, Editor-in-Chief of Yale University Press, at Idlewild Books, New York City’s fine travel bookstore. Here, he discusses his time at BEA, as well as how the Polish publishing community has been affected by the economic crisis.

httpv://www.youtube.com/watch?v=iHErZOcDGmI

Though Gauden concedes that no business was transacted – specifically the translation and distribution deals he was looking to broker — he had “many interesting conversations.”

Another European who worked BEA this year was Patricia Pasades from the international department of Publidisa in Sevilla, Spain. Publidisa is the largest POD and e-book company in Spain. With a presence throughout Latin America, Publidisa is looking to find a bookstore partner in the US to help distribute its 15,000 ebooks, as Pasadas explains:

httpv://www.youtube.com/watch?v=D8U8rD3wPy0

On Sunday, just prior to returning to Spain, Pasadas remarked that her time at BEA was satisfying, though she primarily collected leads.  “One of our top priorities is to break into the American market,” she said. “There are so many Spanish-speakers that it is important we establish a presence. We’ll be back.”

BROWSE: Gallimard’s collections (in English)

EXPLORE: Poland’s Book Institute

CONTACT: Publidisa’s international sales representative

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.