Browsing by topic: YA

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden, Social Media and Internal Communications Director at Scholastic

Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.

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Bologna Recap: Are Teens “Snapping Back” to Print?

print book

Teens appear to be returning to print books said Kristen McLean at the Tools of Change Bologna conference, but questions still remain as to why.

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Storybird: Publishing as a 2 Million-strong “Breakdancing Circle”

The Storybird welcome page

By offering writers ready made art as inspiration, Storybird has attracted 2 million users and is turning traditional children’s and YA publishing workflow on its head.

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William Shakespeare: He’s Hot, Sexy and Dead


Several current projects from YA novels to television to our own year-long reading group are striving to make Shakespeare accessible to a contemporary audience.

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USA’s Top-Selling Print Books of 2012 from Nielsen

no easy day book

It comes as no surprise that Nielsen BookScan’s top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists.

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What if You Were Someone Else for A Day…Every Day?


Dennis Abram’s reviews David Levithan’s YA novel Every Day, a book he says has ‘the potential, for the right reader, to be life-changing.’

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Lamp Lighters and Seed Sowers: Tomorrow’s YA

Kephart Keynote 1

In her keynote address from the YA: What’s Next? publishing conference, author Beth Kephart makes an impassioned case for YA books that are heartfelt, authentic and empowering.

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What’s Next for YA Publishing? We Have Some Answers

audience at PP childrens conference 2012

Young adult publishing is evolving, making predicting the future tricky, but several top industry professionals shared their insights on what’s next for the category.

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HarperCollins Launches New Imprint for the YA Market

Screen shot 2012-11-28 at 5.46.21 PM

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99.

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Ether for Authors: Circling the Collective

Osprey Angry Robot

This week’s edition looks at how online author communities promote members’ books, the pros and cons of physical bookstores, and the steadily growing Kindle market.

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    What: Monetizing the Backlist event
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