In the Philippines, ‘Wattpad Presents’ is a hit for Manila TV5. Toronto’s social reading and writing platform has a TV deal with Universal Cable Productions.
From Stockholm’s internationally situated Bonnier with its history to the new Canelo from the UK and 10-year-old Wattpad, innovation is the quest at StoryDrive Asia in Singapore.
To promote Don Easton’s latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers?
Adept at partnering with advertisers for product placement and auxiliary content, Toronto-based Wattpad now rolls out in-story ads to boost writer earnings.
‘There is no area in publishing today more transformed by digital than romance.’ Nielsen offers a new event for both authors and publishers in July.
Dealing in the ‘atomic unit’ — story — Wattpad Studios’ Aron Levitz is ready to ‘give Hollywood the best focus group it never had.’
Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair’s (#LBF16) Quantum Conference (#Quantum16) in April.
WattPadPresents is a special multimedia program that the reading and writing platform uses in The Philippines to leverage TV and film for authors.
Online writing platform Wattpad is licensing and syndicating its users’ stories for print, film and TV as a form of promotion and revenue generation.
Allen Lau says Wattpad should attract a billion users across the world ‘without much difficulty’ and they will monetize them through native advertising.