
The recent Bookseller’s Children’s Conference had some good news – sales are up – on top of plenty of good advice. Here’s our sampling and survey of the scene.

The enormous popularity of freemium fiction attracts over 40% of Chinese internet users each month, writes Helen Sun of Publishing Technology.
Gabe Zicherman explains that most people don’t buy books for a love of reading, but to be transported to another reality — something gamification can deliver.
Charlie Hoey and Peter Smith took 9 months to develop the Great Gatsby as a game. The literary mashup became a phenomenon and has 177,000 likes on Facebook.
My generation played role playing games; today’s kids play video games. It’s the obsession with story that turns someone into a reader.
The game L.A. Noire has sold 1.5 million copies worldwide. If Mulholland Books gets even a fraction of that audience to buy its companion book …
Little, Brown’s new imprint is delivering page-turners with Hollywood pedigree and has signed unique partnerships with film producers and video game companies. By David Duhr …
By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus …
By Daniel Kalder Lorna Evans is Cross Media Producer for video game developer Ubisoft, and also helps the UK games industry find new business opportunities …
PublishNews Brazil: January Bestsellers, Adapting Classics into Video Games
From Brazil: Luis Fernando Verissimo is the sole Brazilian fiction writer on the January bestseller lists; Livro e Game is turning classics into educational video games.