Browsing by topic: USA

So Long City, Books are Going Country as “Farm Lit” Hits Big

book_whenheartcries_lg

With the declining popularity of “chick lit”, fresh genres such as “farm lit” and Amish romances are rising in popularity.

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Book Marketing Q&A: Melissa Milsten Builds New Partnerships for Random House

Melissa Milsten, Director, Partnerships and Business Development, Random House

Melissa Milsten talks about how content partnerships with consumer brands and other companies are an important part of the marketing strategy at Random House.

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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today’s book marketers need in their toolbox to execute successful advertising campaigns.

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Book Marketing Q&A: David Boyle, HarperCollins, On Understanding Consumers

David Boyle, Senior VP, Consumer Insight, HarperCollins

In the newly created position of Senior VP of Consumer Insights at HarperCollins, David Boyle has big plans to transform how publishers understand and connect with consumers.

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Number of Publishers’ Branded Reader Communities Set to Explode

Jane Tappuni

Publishing Technology’s recent study reveals a majority of publishers plan to maintain or launch multiple branded online reader communities in the next two years.

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5 Reasons to Attend the Reaching Readers Book Marketing Conference

conference-audience-scholastic-2012

Publishing Perspectives has gathered a group of incredible experts and publishers at our Reaching Readers conference on May 28 in NYC. Here are 5 reasons not to miss this event.

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Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO, Odyl

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

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If Microsoft Takes Over Nook, What Next?

B&N Nook

Microsoft is said to have offered Barnes & Noble $1 billion to buyout the Nook Media business. Where would that leave the retailer going forward?

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Spark Ideas! Join Me at Reaching Readers Conference on May 28th

Erin with Sparklers

Amid the glut of online info and entertainment, how can publishers show consumers that books are important, asks Erin Cox. Join our Reaching Readers Conference on May 28 to find out.

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El Paso’s Cinco Puntos Breaches Border with Bilingual Books

Author Benjamin Alire Sáenz is a mainstay of the catalog.

The El Paso-based publisher of this year’s PEN/Faulkner Award, has carved a niche as a purveyor of bilingual books in translation by focusing on the US-Mexico border region.

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