
Social media, press releases, flash sales, book reviews, speaking engagements…which tools have worked best for you in getting the word out about your book?

Social media, press releases, flash sales, book reviews, speaking engagements…which tools have worked best for you in getting the word out about your book?

Conventional wisdom says that first you build a platform and then you write a book. But what if you want to do it the other way around? Is one way best?

After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

Author Christopher Herz, who used social media to promote his books, now plans to use social media to create an online community of young readers and authors.
Conference attendees post real time updates on Twitter all day long so you can follow along from home. You can, but should you?
Does your number of Facebook fans translate into book sales? How can publishers develop meaningful reader communities on social networks?
If you are interested in timely feeds on Spanish language cultural news, here are a few to get you started

Twitter is now available in Dutch and Indonesian as of Monday, thanks to a team of volunteer translators.
LBF 2012: “Listen and Respond” on Social Media
A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.