*+-The news that Amazon CEO Jeff Bezos purchased The Washington post newspaper turned an average day on Twitter into an explosion of disbelief and Amazon jokes.
*+-Upset by the ‘not guilty’ verdict in George Zimmerman’s trial, one Twitter user started a campaign that ended Martin Literary Agency’s representation of Juror B37’s planned book.
*+-Twitter takes practice. Cindy Ratzlaff, @BrandYou, shares her master class tips for publishers who want to promote themselves and their books on Twitter.
*+-From native advertising and creative content campaigns to banner and print ads, Abrams’ Jeffrey Yamaguchi tweets with @pubperspectives about the latest in book advertising.
*+-How can publishers optimize their social media outreach? HuffPo’s Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers.
*+-Can big publishers use vertical marketing without re-organizing their marketing departments? Publishing expert Pete McCarthy chats with us on Twitter about this topic.
*+-Join us under #reachingreaders to discuss book marketing with our expert speakers, who will speak on May 28 at our Reaching Readers conference.
*+-Amazon.com announced that it would acquire Goodreads, a social networking site for readers. Publishers and readers reacted with a range of emotion from joy to anger.
*+-Porter Anderson’s weekly curation of the best of the Web for authors covers Sunday’s Book^2 Camp, previews O’Reilly’s TOC, asks if self-pub the new slush pile, and much more.
*+-Read the narrative that came out of Publishers Launch Frankfurt today, 140 characters at a time.