From native advertising and creative content campaigns to banner and print ads, Abrams’ Jeffrey Yamaguchi tweets with @pubperspectives about the latest in book advertising.
Browsing by topic: Twitter
How can publishers optimize their social media outreach? HuffPo’s Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers.
Can big publishers use vertical marketing without re-organizing their marketing departments? Publishing expert Pete McCarthy chats with us on Twitter about this topic.
Join us under #reachingreaders to discuss book marketing with our expert speakers, who will speak on May 28 at our Reaching Readers conference.
Amazon.com announced that it would acquire Goodreads, a social networking site for readers. Publishers and readers reacted with a range of emotion from joy to anger.
Porter Anderson’s weekly curation of the best of the Web for authors covers Sunday’s Book^2 Camp, previews O’Reilly’s TOC, asks if self-pub the new slush pile, and much more.
Twitter co-founders new online publishing platform Medium.com aims to aggregate crowdsourced Twitter-like content into searchable, consumable categories.
Fanfiction offers an alternative publishing model for community engagement, online interaction and the book business, argues Anna von Veh of NZ’s Say Books.
The theme of Publishing Perspectives’ inaugural children’s book conference is ‘What Makes a Children’s Book Great.’ Follow the event on Twitter at #PPKids.