This week’s #EtherIssue with Porter Anderson looks at gender perceptions in book and author promotions, as well as year-end lists. Live Twitter chat Dec. 11 at 11 am EST.
Whether following from abroad or tweeting from the conferences, here are the essential hashtags for The Frankfurt Book Fair.
The news that Amazon CEO Jeff Bezos purchased The Washington post newspaper turned an average day on Twitter into an explosion of disbelief and Amazon jokes.
Upset by the ‘not guilty’ verdict in George Zimmerman’s trial, one Twitter user started a campaign that ended Martin Literary Agency’s representation of Juror B37’s planned book.
Twitter takes practice. Cindy Ratzlaff, @BrandYou, shares her master class tips for publishers who want to promote themselves and their books on Twitter.
From native advertising and creative content campaigns to banner and print ads, Abrams’ Jeffrey Yamaguchi tweets with @pubperspectives about the latest in book advertising.
How can publishers optimize their social media outreach? HuffPo’s Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers.
Can big publishers use vertical marketing without re-organizing their marketing departments? Publishing expert Pete McCarthy chats with us on Twitter about this topic.
Join us under #reachingreaders to discuss book marketing with our expert speakers, who will speak on May 28 at our Reaching Readers conference.
Amazon.com announced that it would acquire Goodreads, a social networking site for readers. Publishers and readers reacted with a range of emotion from joy to anger.