Browsing by topic: Twitter

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams, Tweets about Advertising

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

From native advertising and creative content campaigns to banner and print ads, Abrams’ Jeffrey Yamaguchi tweets with @pubperspectives about the latest in book advertising.

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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

Andrew Losowsky, Senior Books Editor, Huffington Post

How can publishers optimize their social media outreach? HuffPo’s Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers.

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Follow Pete McCarthy’s Tweets about Vertical Marketing

Pete McCarthy

Can big publishers use vertical marketing without re-organizing their marketing departments? Publishing expert Pete McCarthy chats with us on Twitter about this topic.

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Join PP’s Book Marketing Twitter Chats this Week

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Join us under #reachingreaders to discuss book marketing with our expert speakers, who will speak on May 28 at our Reaching Readers conference.

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Amazon Acquires Goodreads, Twitter Shock Ensues

goodreads-badge-lg

Amazon.com announced that it would acquire Goodreads, a social networking site for readers. Publishers and readers reacted with a range of emotion from joy to anger.

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Ether for Authors: Book Campground

11 February 2013 main shot TEXTED STORY IMAGE

Porter Anderson’s weekly curation of the best of the Web for authors covers Sunday’s Book^2 Camp, previews O’Reilly’s TOC, asks if self-pub the new slush pile, and much more.

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Publishers Launch Frankfurt…By the Tweet

Twitter bird logo

Read the narrative that came out of Publishers Launch Frankfurt today, 140 characters at a time.

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Medium.com Crowdsources Twitter-like Content, Publishes It

Medium.com

Twitter co-founders new online publishing platform Medium.com aims to aggregate crowdsourced Twitter-like content into searchable, consumable categories.

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What Can Trade Publishers Learn from Fanfiction?

Nathan Fillion poses as fiction writer Rick Castle

Fanfiction offers an alternative publishing model for community engagement, online interaction and the book business, argues Anna von Veh of NZ’s Say Books.

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What Makes a Children’s Book Great?

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The theme of Publishing Perspectives’ inaugural children’s book conference is ‘What Makes a Children’s Book Great.’ Follow the event on Twitter at #PPKids.

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