The Most Dramatic Publishing Event of 2010? Easy, the Introduction of Agency Pricing for E-books

In Editorial & Opinion, Resources by Guest Contributor

By Mike Shatzkin, CEO, the Idea Logical Company The most dramatic event in publishing in 2010? That’s easy. It was the face-down between five of the six biggest publishers in the US and Amazon over trading terms in the e-book marketplace: the shift from wholesale pricing to agency. Even in theory, the shift was complicated. Publishers’ established prices went from …