Using the example of Airbnb, Valla Vakili argues that great storytellers use familiar settings in unexpected ways, a tactic that applies business as well.
Valla Vakili looks at how Netflix uses character development and storytelling to define its customers, as well as create great content.
Matt Alt explains how as video games evolved from simple amusements into a cinematic storytelling medium, translation became integral to the process.
Digital storytelling offers a unique opportunity to convey the urgency of a crisis and cross cultures, as demonstrated by the project Weareangry.net.
Curators of oral storytelling series in the UK discuss how the form is a reaction to our increasingly digital world — and how it intersects with publishing.
Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest.
Corey Pressman interviews Nate Herzog, creator of StoryHack Media, about his innovative media events, the power of storytelling, and Post-it Notes.
In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve.
At Books in Browsers, NYT digital designer Allen Tan urged content creators to first understand the underlying principles before jumping in to a project like Snow Fall.
Ed Nawotka reflects on the pace of innovation in media, and whether book publishers should continue on their path to create more apps and digital products.