Is the EU’s 18% Tax on Spanish E-books Fair?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses the launch of Libranda, Spain’s new e-book distribution platform. Along with the announcement is the news that e-books will be charged at the same tax rate as computer software — 18% — instead of the lower 4% rate that is typically applied by “cultural products,” such as books. The Spanish government wants to …

Introducing Libranda: Spain’s Big Three Finalize Their Push into Ebooks

In Digital by Emily Williams

By Emily Williams The long-awaited e-book platform from Spain’s big three publishers now has a name. At a meeting with booksellers in Madrid on Tuesday, representatives of the new company announced it will be called Libranda, and will offer the biggest selection of e-books in Spanish and Catalán in the world. Libranda will act as a digital distributor with no …

Santillana Launches Interactive eTextbook Platform in Catalonia

In Global Trade Talk by Emily Williams

By Emily Williams Tuesday at the Seville Book Fair, leading Spanish educational publisher Santillana announced the launch of a new “web-book” model of textbooks.  The online textbooks are enhanced with images and links and interactive features, and are designed to display on electronic blackboards and laptops in the classroom.  Students will be able to access the web-books online from home …

How to Find New Spanish Books to Publish

In Global Trade Talk, Resources by Emily Williams

By Emily Williams New Spanish Books, a project backed by the Spanish Institute for Foreign Trade (ICEX) and the Spanish Publishers Association (FGEE), has announced a call for new titles to be included in their fall selection of featured titles for translation. A more established version of the German site launched in March, the idea of the UK site is …

Why is Spain So Slow to Launch E-books?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at how Spanish publishers Maeva and Random House Mondadori are approaching the mobile and e-book markets in Spain. While both are making progress in the mobile market, the e-book segment appears stalled in beta. The market for Spanish-language e-books has potential to be huge, as it encompasses both Spain and all of Mexico, Central …

Digital Case Study: The Mobile and E-book Market in Spain

In Editorial & Opinion, Resources by Emily Williams

By Emily Williams This is a continuation of our Digital Case Study of Spain. Yesterday we covered publishers’ online marketing strategies. You can read that article here. Spanish-language publishers have taken their time moving into the e-book market, but that is finally changing. Using two companies as examples — small independent publisher Maevea and Random House Mondadori — we take a …

Do Readers Care about Publishers’ Branding?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer [“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …

Digital Case Study: Publishers’ Online Marketing in Spain

In Digital, Resources by Emily Williams

By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …

New Spanish Books…in German

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary The Spanish Institute for Foreign Trade (ICEX) is teaming up with the Spanish Publishers Association to make books from Spain and Latin America more accessible to a German audience with the new online platform New Spanish Books (www.newspanishbooks.de). In addition to reaching out to a consumers, the goal of the platform is also to promote the translation …

Spain Lowers Tax on E-books, Opens Digital Library

In Global Trade Talk by Emily Williams

By Emily Williams A very important — and positive — development for the incipient Spanish e-book market took place this week.  On Tuesday the Spanish Minister of Culture, Ángeles González-Sinde, announced that the government would set the value added tax for e-books at 4%, the same as for paper books.  E-books had previously been in the same category as software, …