A campaign by authors to help Syrian refugees and ignited by Patrick Ness and Hank and John Green has raised more than £100,000 in less than a day.
Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way.
Teymour Shahabi found motivation to write by posting videos about self-publishing on YouTube , which gave him both an education and an audience.
Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals.
Matt Devereux of NBN International in the UK wants publishers to better understand the book distribution business and has turned to social media to help.
Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success.
Three German publishers hosted a virtual romance festival, #Herzenstage, across social media to connect with young adult readers and romance fans.
John Warren explains how process improvement, the use of keywords, and crowdsourcing metadata can improve publisher profitability and sales of books.
American university presses are harnessing social media for scholarly engagement and remain focused on meeting the challenge of long-term preservation.
M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers.