The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media.
A Texas textbook published by McGraw-Hill described US slaves as ‘workers,’ prompting massive protests on social media and promise of a change.
Iran’s supreme leader Ayatollah Ali Khamenei released a new publication on his website, the Line of Hezbollah, which he promotes through social media.
More literary authors, from David Mitchell to Jennifer Egan, are experimenting with Twitter fiction, a form that mimics both poetry and serialization.
A campaign by authors to help Syrian refugees and ignited by Patrick Ness and Hank and John Green has raised more than £100,000 in less than a day.
Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way.
Teymour Shahabi found motivation to write by posting videos about self-publishing on YouTube , which gave him both an education and an audience.
Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals.
Matt Devereux of NBN International in the UK wants publishers to better understand the book distribution business and has turned to social media to help.
Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success.