Can Publishers Learn a Lesson from Mister Splashy Pants?

In What's the Buzz by Erin L. Cox

By Erin L. Cox Today, the folks at TED: Technology Entertainment Design, arguably the largest tech conference in the world, posted videos on their website of talks from last month’s TEDIndia event, including a presentation by the social media site Reddit.com’s co-founder, Alexis Ohanian, entitled “How to Make a Splash in Social Media.”   Coincidentally, today’s lead story, “Why Smart Publishers Care About Tech Conferences” about …

Why Smart Publishers Care About Tech Conferences

In Europe by Hannah Johnson

By Hannah Johnson PARIS: Last week’s LeWeb, the largest technology conference in Europe, attracted nearly nearly 2,400 attendees from 50 countries. Started in 2005 by Loic Le Meur (founder and CEO of Seesmic) and his wife Geraldine, it has become perhaps the premier Internet related conference in Europe and a key venue for the launch of new products and initiatives …

Facing Off with Facebook

In Feature Articles by Guest Contributor

Editorial by Debra Ollivier If you’re a published author or soon-to-be-published author, chances are you’ll get something like the 63-page document I got from my publisher before my recent book was launched. It’s called “Internet Advice for Authors: Getting Started, Getting Online, and Getting Noticed,” and starts with the almost quaint question: “What is Online Marketing?” Every author is expected …

Focus-Grouped Thoughts on the Branded Page

In Feature Articles by Guest Contributor

By James P. Othmer httpv://www.youtube.com/watch?v=pHAyskfW6sU MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were …

What’s the Buzz: Hold that Tweet or You Might Get Fired

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The best of the blogosphere and social media… Does your company have a social media policy? Maybe you should check. While we often rely on social media to build our professional network and discuss issues with customers and colleagues, websites like Twitter and Facebook also offer a tempting forum for airing public complaints and outrage. Mashable.com reports …

German Buch News: Free BookRix.de Hits 30,000 Users

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary Since its introduction last year, BookRix.de — a platform for authors and readers to publish and read free of charge — has added social networking features, added the ability to create audio books, and has made some 10,000 e-books available to read free of charge online. In addition, BookRix now offer over 8,000 e-books for free download …

Bonus Material: Making Obama’s Video Viral

In Discussion by Edward Nawotka

By Edward Nawotka One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician Will.i.am’s video “Yes We Can.” Michael Terpin of SocialRadi.us was hired to promote it online. Here, he describes his very …