Focus-Grouped Thoughts on the Branded Page

In Feature Articles by Guest Contributor

By James P. Othmer httpv://www.youtube.com/watch?v=pHAyskfW6sU MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were …

What’s the Buzz: Hold that Tweet or You Might Get Fired

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The best of the blogosphere and social media… Does your company have a social media policy? Maybe you should check. While we often rely on social media to build our professional network and discuss issues with customers and colleagues, websites like Twitter and Facebook also offer a tempting forum for airing public complaints and outrage. Mashable.com reports …

German Buch News: Free BookRix.de Hits 30,000 Users

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary Since its introduction last year, BookRix.de — a platform for authors and readers to publish and read free of charge — has added social networking features, added the ability to create audio books, and has made some 10,000 e-books available to read free of charge online. In addition, BookRix now offer over 8,000 e-books for free download …

Bonus Material: Making Obama’s Video Viral

In Discussion by Edward Nawotka

By Edward Nawotka One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician Will.i.am’s video “Yes We Can.” Michael Terpin of SocialRadi.us was hired to promote it online. Here, he describes his very …

Social Media Gurus Advise “Listen First, Sell Second”

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “When you search for something on Google, 95% of the time it returns the same results for everybody,” said Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, due from Wiley in the United States in August. “Now, imagine what would happen if you searched for information among …