Author Nick Flynn Finds an Unlikely Friend in Facebook

In Guest Contributors & Editorial by Guest Contributor

By Sharon Glassman How do you go out into the world to promote a book about “torture and babies?” For Nick Flynn, author of the recently published memoir The Ticking is the Bomb (WW Norton), the answer mirrors the author’s way of working. The PEN Award-winning author of Another Bullshit Night in Suck City writes memoirs that limn personal tragedy in poetic prose. …

Chefkoch Gaining on YouTube, Facebook (in Germany)

In German Buch News by Siobhan O'Leary

Siobhan O’Leary Nielsen has released a list of the most popular social media networks in Germany and, for the first time ever, the site chefkoch.de, focused on food and cooking, has made it into the top ten (with 4.9 million users in December 2009). As reported in the Boersenblatt, Germany was the only country surveyed to have a top ten site …

Can Publishers Learn a Lesson from Mister Splashy Pants?

In What's the Buzz by Erin L. Cox

By Erin L. Cox Today, the folks at TED: Technology Entertainment Design, arguably the largest tech conference in the world, posted videos on their website of talks from last month’s TEDIndia event, including a presentation by the social media site Reddit.com’s co-founder, Alexis Ohanian, entitled “How to Make a Splash in Social Media.”   Coincidentally, today’s lead story, “Why Smart Publishers Care About Tech Conferences” about …

Why Smart Publishers Care About Tech Conferences

In Europe by Hannah Johnson

By Hannah Johnson PARIS: Last week’s LeWeb, the largest technology conference in Europe, attracted nearly nearly 2,400 attendees from 50 countries. Started in 2005 by Loic Le Meur (founder and CEO of Seesmic) and his wife Geraldine, it has become perhaps the premier Internet related conference in Europe and a key venue for the launch of new products and initiatives …

Facing Off with Facebook

In Guest Contributors & Editorial by Guest Contributor

Editorial by Debra Ollivier If you’re a published author or soon-to-be-published author, chances are you’ll get something like the 63-page document I got from my publisher before my recent book was launched. It’s called “Internet Advice for Authors: Getting Started, Getting Online, and Getting Noticed,” and starts with the almost quaint question: “What is Online Marketing?” Every author is expected …

Finding #happiness on Twitter

In Guest Contributors & Editorial by Guest Contributor

Editorial by Sharon Glassman Different social media have different theme songs. By this I mean: a combo of info-pacing and density that creates a kind of silent, yet powerful tune. Linked In’s theme-song is coldly John Cage-esque. Facebook’s theme song is jarringly jam-bandish. Twitter’s theme song, by contrast is the Popcorn Song. As a book-loving, book-writing-n-writing-about person, that kind of …

Focus-Grouped Thoughts on the Branded Page

In Guest Contributors & Editorial by Guest Contributor

By James P. Othmer MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were asked: …