[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers

In Europe by Erin L. Cox

On March 18th, in response to the Publishing Perspectives story “Digital Case Study: Publishers’ Online Marketing in Spain,” Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing Perspectives site and off-line between Publishing Perspectives Business Development Director Erin L. Cox and publishing veteran, Sarah Russo, who …

Do Analytics and Fan Interaction Help or Hinder Authors?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses what the book contract of the future might entail. A big part of that future is the new resource of online analytics that will enable authors to engage more fully and in real time with their readers, typically through blogging or social media. As Liz Bury, author of the article, explained to me …

Digital Case Study: The Mobile and E-book Market in Spain

In Guest Contributors & Editorial, Resources by Emily Williams

By Emily Williams This is a continuation of our Digital Case Study of Spain. Yesterday we covered publishers’ online marketing strategies. You can read that article here. Spanish-language publishers have taken their time moving into the e-book market, but that is finally changing. Using two companies as examples — small independent publisher Maevea and Random House Mondadori — we take a …

Do Readers Care about Publishers’ Branding?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer [“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …

Digital Case Study: Publishers’ Online Marketing in Spain

In Digital, Resources by Emily Williams

By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …

Austin and Abu Dhabi Face Down Digitization, Scantily Clad Women

In English Language by Edward Nawotka

Editorial by Edward Nawotka SXSW: As I wrote last month, the book conferences are coming fast and furious. Though I’m still suffering from jet lag from my recent trip to the Abu Dhabi International Book Fair (ADIBF), I’m already at another conference, SXSW Interactive in Austin, Texas. What’s noticeably different this year at SXSW are the number of panels –- …

Bye Bye Twitter, Hello Bubbly

In What's the Buzz by Erin L. Cox

By Erin L. Cox Just when you think you’ve mastered Twitter, there’s a new social media network that’s gaining ground, Bubbly. Started by the Silicon Valley and Singapore-based company, Bubble Motion — a global provider of mobile messaging and social media applications, Bubbly is said to act like Twitter, where you can follow your favorite voices using your cellphone. For book …

Bookish Guide to SXSW

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson I love to recount the story of how Penguin tried to host a panel at the 2009 South by Southwest Interactive conference (SXSW) and how the audience ate the panelists alive with snark via Twitter and accusations about unfair gatekeeping practices (read about it here, here and here). Afterwards, one of the panelists explained the audience-speaker clash …

In the Long Run, is Social Networking Bad for the Memoir?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses how author Nick Flynn harnessed the power of Facebook to promote his latest book, The Ticking is the Bomb. What’s unusual is that Flynn’s book, a memoir, ranges over topics from fatherhood to the torture at Abu Ghraib. Initially reluctant, he was compelled to start social networking after someone created a fan page …