Ten Tips to Be Awesome Online (and Other Lessons from O’Reilly’s Web 2.0)

In English Language, Resources by Hannah Johnson

By Hannah Johnson Last week, Internet gurus and techies gathered in San Francisco for the Web 2.0 Expo, co-produced by TechWeb and O’Reilly Conferences, to show off their social media savvy, present their new startups, and to learn about the latest thinking in Internet culture. Web 2.0 explores the nitty-gritty of owning and running a Web site, managing a social …

Can Being a Bad Blogger Hurt an Author’s Career?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story Neil Gaiman, Emily Benet and a bevy of industry pros offer their thoughts about blogging and why it’s (mostly) a good idea to do it. It is received wisdom these days that all authors should be blogging. But is that true? What if an author is simply unsuited to it? Or is incapable …

WSJ Uses Foursquare: What It Could Mean for Publishing

In What's the Buzz by Hannah Johnson

By Hannah Johnson The Wall Street Journal announced yesterday that it has launched “The Greater New York,” a local section of the newspaper dedicated to covering New York City. In addition, WSJ unveiled its new Foursquare account associated with its “Greater New York” news section “in an effort to help readers explore locations around the city.” Foursquare is a location-based …

[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers

In Europe by Erin L. Cox

On March 18th, in response to the Publishing Perspectives story “Digital Case Study: Publishers’ Online Marketing in Spain,” Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing Perspectives site and off-line between Publishing Perspectives Business Development Director Erin L. Cox and publishing veteran, Sarah Russo, who …

Do Analytics and Fan Interaction Help or Hinder Authors?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses what the book contract of the future might entail. A big part of that future is the new resource of online analytics that will enable authors to engage more fully and in real time with their readers, typically through blogging or social media. As Liz Bury, author of the article, explained to me …

Digital Case Study: The Mobile and E-book Market in Spain

In Guest Contributors & Editorial, Resources by Emily Williams

By Emily Williams This is a continuation of our Digital Case Study of Spain. Yesterday we covered publishers’ online marketing strategies. You can read that article here. Spanish-language publishers have taken their time moving into the e-book market, but that is finally changing. Using two companies as examples — small independent publisher Maevea and Random House Mondadori — we take a …

Do Readers Care about Publishers’ Branding?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer [“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …

Digital Case Study: Publishers’ Online Marketing in Spain

In Digital, Resources by Emily Williams

By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …

Austin and Abu Dhabi Face Down Digitization, Scantily Clad Women

In English Language by Edward Nawotka

Editorial by Edward Nawotka SXSW: As I wrote last month, the book conferences are coming fast and furious. Though I’m still suffering from jet lag from my recent trip to the Abu Dhabi International Book Fair (ADIBF), I’m already at another conference, SXSW Interactive in Austin, Texas. What’s noticeably different this year at SXSW are the number of panels –- …

Bye Bye Twitter, Hello Bubbly

In What's the Buzz by Erin L. Cox

By Erin L. Cox Just when you think you’ve mastered Twitter, there’s a new social media network that’s gaining ground, Bubbly. Started by the Silicon Valley and Singapore-based company, Bubble Motion — a global provider of mobile messaging and social media applications, Bubbly is said to act like Twitter, where you can follow your favorite voices using your cellphone. For book …