Browsing by topic: Social Media

MoMA on Marketing Art Books and Reaching Enthusiasts

Charles Kim, Associate Publisher, Museum of Modern Art

Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.

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TombQuest: Scholastic’s Newest Multi-Platform Series

Tombquest Small

Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest.

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Matthias Matting

Matthias Matting introduces, a new web site that connects authors from across the world to assist each other with marketing efforts.

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Steamy One Direction Fan-Fic Snags Six Figure Advance from S&S

After Anna Todd

After gaining more than 800 million reads on Wattpad, 25-year-old Anna Todd was given a six figure advance from Simon & Schuster.

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Florida School Pulls Doctorow’s “Hacker Culture” Novel From Reading Program

Little Brother

Cory Doctorow’s novel ‘Little Brother’ has been cut from a Florida schools summer reading program after the principal accused it of promoting ‘hacker culture.’

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Is Pentian’s “Investment Model” for Books a Sure Bet?

Pentian launched their US campaign at BEA.

With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.

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10 Tips to Promote a Book When the Author is MIA…or Dead

Dead End

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

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New Competition to Find “World’s Next Blockbuster Story”

World's Best Story

Montreal-based ‘World’s Best Story’ is a social media contest to find a blockbuster story that will succeed in all media: books, film, audio, games, etc.

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5 Ways to Effectively Evangelize Your House’s Brand at BEA


Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.

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Finding My Soul Signature at Random House’s Open House

From the Random House Instagram feed

Random House’s Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature.

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