Browsing by topic: Social Media

Author Lindsey Kelk on Participating in a Virtual Book Festival

Lindsey Kelk

Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.

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Making Book Promotion Work: The Author/Publisher Partnership

Colleen Devine Ellis

As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.

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6 Questions to Ask Before Publicizing Your Book

Colleen Devine Ellis

Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.

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MoMA on Marketing Art Books and Reaching Enthusiasts

Charles Kim, Associate Publisher, Museum of Modern Art

Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.

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TombQuest: Scholastic’s Newest Multi-Platform Series

Tombquest Small

Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest.

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Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts.

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Steamy One Direction Fan-Fic Snags Six Figure Advance from S&S

After Anna Todd

After gaining more than 800 million reads on Wattpad, 25-year-old Anna Todd was given a six figure advance from Simon & Schuster.

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Florida School Pulls Doctorow’s “Hacker Culture” Novel From Reading Program

Little Brother

Cory Doctorow’s novel ‘Little Brother’ has been cut from a Florida schools summer reading program after the principal accused it of promoting ‘hacker culture.’

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Is Pentian’s “Investment Model” for Books a Sure Bet?

Pentian launched their US campaign at BEA.

With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.

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10 Tips to Promote a Book When the Author is MIA…or Dead

Dead End

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

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