Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.
Writers in Zimbabwe have created a traveling book fair and are marshaling social media to build direct bonds with impoverished readers.
The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content.
Rutger Bruining of StoryTerrace discusses his crowdfunding platform that enables families to commission a ghostwritten biography of a loved one.
Several poets, such as Tyler Knott Gregson, have transitioned from Tumblr to bestseller lists, selling hundreds of thousand of books in the process.
Writer’s Edit, a Sydney-based literary magazine, has branched into books and is winning industry accolades and launching new careers.
A panel of YA publishing pros discuss the latest trends — including a focus on realism — and the need to sustain direct relationships with readers.
The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media.
A Texas textbook published by McGraw-Hill described US slaves as ‘workers,’ prompting massive protests on social media and promise of a change.
Iran’s supreme leader Ayatollah Ali Khamenei released a new publication on his website, the Line of Hezbollah, which he promotes through social media.