Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services.
A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market.
Publishing executive Jeffrey Yamaguchi offers lessons learned during his first visit to China, the most important of which is just to go.
The Italian Publishers Association has produced a song praising the ‘lives of a book’ for a reading promotion, with revenues going to the visually impaired.
According to discussions at the International Association of STM Publishers conference, open access and data-driven articles need more scrutiny.
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she’ll address at the LBF’s Digital Minds conference next Monday.
France’s Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks.
Znak, Poland’s leading literary publisher, is evolving with the times by expanding its commercial list and employing new digital marketing strategies.
The New York Times reports that educational publisher Pearson has been ‘monitoring student media’ to find possible leaks of the company’s tests.
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist.