Browsing by topic: Social Media

PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Ed's Italy Column on Social Media

Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria looks at whether social media really influences readers to buy books.

Posted in Global Trade Talk | Also tagged , , , | Leave a comment

Bestsellers, Social Media and Humor as a Path to God

Between Heaven and Mirth

As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs.

Posted in English Language | Also tagged , , , , , , | 2 Comments

Hi, I Reviewed Your Book! A Twitter Guide

David Duhr, our Virgil through the quasi-hell that is the AWP

Is it appropriate to include an author’s twitter handle when tweeting a review of said author’s book? David Duhr investigates and critics weigh in.

Posted in Discussion | Also tagged , , , | 8 Comments

Simon & Schuster Fires Up “Hot Bed” Tumblr for New Adult Fiction

The Hot Bed

Simon & Schuster has launched a new social media community, The Hot Bed, to promote the New Adult genre complete with a chili chart to gauge hotness.

Posted in News Blog | Also tagged , , , , , , , | Leave a comment

Ether for Authors: Is There an “Architecture of Collaboration” for Startups?

19 November 2013 iStock_000005266223XSmall photog AlienForce texted story image

This week’s web buzz takes in the troubled relationship between traditional publishers and startups, the death of Small Demons, writer dads, and more.

Posted in Discussion | Also tagged , , , , , | Leave a comment

Random House Partners with Pinterest Producing Online Bookstore Table

Random House Pinterest

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore.

Posted in News Blog | Also tagged , , , , | 1 Comment

Ether for Authors: Can Turning Publishing Into a Competition Pay?

Rizzoli Lab You Crime artwork starter texted story image

Our weekly round-up of web buzz looks at Italy’s RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more.

Posted in Discussion | Also tagged , , , , , , , , , , | Leave a comment

Celebrating University Presses: “The World’s Oldest Media Business”

university press week 2013

University presses may seem like a stodgy lot, but the AAUP will put their innovation on display during its 2nd annual University Press Week this November 10-16.

Posted in Editorial | Also tagged , , , , , , , | 1 Comment

In the Digital Publishing Era, Content Trumps Platform

Jens Redmer, Google

The varied views from digital publishers on display at Berlin’s Rewrite the Web event revealed one commonality: content always takes precedent over platform.

Posted in Digital | Also tagged , , , , , , | Comments closed

Facebook Marketing Tactics for Book and Media Businesses

Facebook

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.

Posted in Discussion | Also tagged , , , , | Comments closed
  • SIGN UP NOW!
    Enter your email address below to receive daily news updates from Publishing Perspectives.
    Click here to learn more about our newsletters
  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!