Browsing by topic: Social Media

Ether for Authors: Rumors of the ISBN’s Demise

18 March 2013 iStock_000008798702XSmall photog SolarSeven Texted Story Image

Porter Anderson’s weekly round-up of Web buzz for authors takes on the fate of the ISBN, the idea of the author platform, the prospects for used ebooks, and more.

Posted in What's the Buzz | Also tagged , , , , , , , , | Comments closed

Why Social Commerce Could Be the Next Step for Publishers

Randy Petway

Publishers who want to sell direct-to-consumer need to make payment processes as frictionless as possible. New social media purchasing tools may be the answer.

Posted in Digital | Also tagged , , , , | Comments closed

How Bookshop Windows Can Support Digital Promotion Campaigns

Waterstone's Bookstore

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you.

Posted in English Language | Also tagged , , , | Comments closed

New UK Ebook Platform to Allow Readers to Share Titles via Facebook

Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.

Posted in Global Trade Talk | Also tagged , , , | Comments closed

An Idea We’d Like to See: Reading Playlists

French language Kindle

Music services offer sharable, one-click downloadable playlists of songs. Why not do the sames for full text articles and book excerpts?

Posted in Discussion | Also tagged , , | Comments closed

Big in Berlin: Social Reading Startups Readmill and dotdotdot

Readmill's founders David Kjelkerud & Henrik Berggren

Berlin’s publishing startup scene is booming and two companies making their mark are Readmill and dotdotdot, developers focused on connecting readers through books.

Posted in Digital | Also tagged , , | Comments closed

Overturning “The Lemonade-stand Culture of Literature”

Seven Days in Rio

Ohio publishers Two Dollar Radio are interested in singular, bold writing, and if you tattoo their logo on your body you get a lifetime of books for free.

Posted in English Language | Also tagged , , , , | Comments closed

Finnegans Wake is a Bestseller Where? China, That’s Where

finnegans wake billboard

To the surprise of many, James Joyce’s 1939 novel Finnegans Wake has become a bestseller in China, selling out its initial print run in just three weeks.

Posted in Global Trade Talk | Also tagged , , , | Comments closed

3 Epiphanies About Social Media Marketing for Books

Lisa Buchan

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.

Posted in Digital, Resources | Also tagged , , , | Comments closed

What Are Your Social Media Marketing Best Practices for Books?

social media

There is a lot of kitchen-sink wisdom about how to best leverage the potential of social media to market books. What are your best practices? And why do they work?

Posted in Discussion | Also tagged , | Comments closed