Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.
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As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.
Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.
Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest.
Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts.
After gaining more than 800 million reads on Wattpad, 25-year-old Anna Todd was given a six figure advance from Simon & Schuster.
Cory Doctorow’s novel ‘Little Brother’ has been cut from a Florida schools summer reading program after the principal accused it of promoting ‘hacker culture.’
With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.
At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.