According to discussions at the International Association of STM Publishers conference, open access and data-driven articles need more scrutiny.
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she’ll address at the LBF’s Digital Minds conference next Monday.
France’s Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks.
Znak, Poland’s leading literary publisher, is evolving with the times by expanding its commercial list and employing new digital marketing strategies.
The New York Times reports that educational publisher Pearson has been ‘monitoring student media’ to find possible leaks of the company’s tests.
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist.
Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.
When it comes to catering to Millennials, Total BooX believes that eliminating the friction in the traditional ebook purchasing process is key.
“We should act like a grown-up and think like a start up,” says Judith Curr of Atria Books when it comes to working with with entrepreneur authors today.
For the first time, Facebook’s Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols.