Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.
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Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest.
Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts.
After gaining more than 800 million reads on Wattpad, 25-year-old Anna Todd was given a six figure advance from Simon & Schuster.
Cory Doctorow’s novel ‘Little Brother’ has been cut from a Florida schools summer reading program after the principal accused it of promoting ‘hacker culture.’
With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.
At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.
Montreal-based ‘World’s Best Story’ is a social media contest to find a blockbuster story that will succeed in all media: books, film, audio, games, etc.
Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.
Random House’s Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature.