Browsing by topic: Social Media

Is Social Media Marketing Heaven or Hell?

Sam Missingham 1

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.

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Playing to the Crowd: The Publishing Journey of a Rollergirl

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Margot Atwell, ex-publisher of Beaufort Books, discusses the appeal of Rollerderby and her efforts to publish a book about the sport via Kickstarter.

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East African Writers Embrace Self-publishing and Promotion

Aleya

Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.

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Infographic: Digital Roadmap for Libraries

Digital Roadmap for Libraries 1

This infographic, The Digital Roadmap for Libraries, offers the possible applications of the new generation of technologies in library services, well beyond ebooks.

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R.J. Huneke: Describing the Pentian Experience

photo huenke

American author R.J. Huenke discusses his efforts to publish his new novel Cyberwar through Spanish self-publishing crowd-sourcing service Pentian.

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What is Your Book Community?

Colleen Devine Ellis

As part of our ongoing summer series looking at best practices for book promotion, Colleen Devine Ellis considers the best approach to developing your community.

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Virtual Book Festivals Run By Major Publishers Take Off in UK

Romance Festival

HarperCollins UK’s June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events.

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Author Lindsey Kelk on Participating in a Virtual Book Festival

Lindsey Kelk

Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.

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Making Book Promotion Work: The Author/Publisher Partnership

Colleen Devine Ellis

As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.

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6 Questions to Ask Before Publicizing Your Book

Colleen Devine Ellis

Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.

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