*+-Publishing executive Jeffrey Yamaguchi offers lessons learned during his first visit to China, the most important of which is just to go.
*+-The Italian Publishers Association has produced a song praising the ‘lives of a book’ for a reading promotion, with revenues going to the visually impaired.
*+-According to discussions at the International Association of STM Publishers conference, open access and data-driven articles need more scrutiny.
*+-For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she’ll address at the LBF’s Digital Minds conference next Monday.
*+-France’s Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks.
*+-Znak, Poland’s leading literary publisher, is evolving with the times by expanding its commercial list and employing new digital marketing strategies.
*+-The New York Times reports that educational publisher Pearson has been ‘monitoring student media’ to find possible leaks of the company’s tests.
*+-Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist.
*+-Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.
*+-When it comes to catering to Millennials, Total BooX believes that eliminating the friction in the traditional ebook purchasing process is key.