Browsing by topic: Social Media

Ether for Authors: The Author Solutions Lawsuit

13 May 2013 iStock_000009523968XSmall photog naffarts TEXTED STORY IMAGE

This week’s web buzz takes in the chatter around the $5m class-action lawsuit against Author Solutions, the idea of innovation in publishing, and platforming vs. writing.

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Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO, Odyl

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

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Spark Ideas! Join Me at Reaching Readers Conference on May 28th

Erin with Sparklers

Amid the glut of online info and entertainment, how can publishers show consumers that books are important, asks Erin Cox. Join our Reaching Readers Conference on May 28 to find out.

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Ether for Authors: Tim O’Reilly Is No Amanda Palmer

6 May 2013 lead image O'Reilly and Palmer TEXTED STORY IMAGE

In this week’s web roundup Porter Anderson takes in the furor over the demise of O’Reilly’s TOC and inspiring speeches from last weekend’s Grub Street Muse and Marketplace conference.

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Storytelling in the GIF Economy

GIF. Credit: Chronicle Books

Like Twitter, the GIF compresses a narrative to terse story or convey an emotion, and they are being put to creative use by writers, publishers and institutions.

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GIF Guru Ann Friedman on Building an Audience

jk-rowling

GIF guru Ann Friedman explains how how GIFs are being used by journalists to creatively enhance storytelling and reach new audiences.

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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden, Social Media and Internal Communications Director at Scholastic

Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.

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5 Ways Publishers Can Be More Like Start-Ups

Rebecca Smart

Osprey CEO Rebecca Smart offers advice to publishers on how to take advantage of startup culture, whether you have a legacy business or a clean slate.

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Random House Updates BookScout: FB Friendly and Ready to Go

BookScout

Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?

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Ether for Authors: Goodreads. Badreactions.

1 April 2013 iStock_000020251169XSmall image maker Udra Texted Story Image

Porter Anderson recaps the social media meltdown surrounding Amazon’s purchase of Goodreads and uncovers several cooler heads who offer realistic perspectives.

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