Browsing by topic: Social Media

Controversy: Pearson Publishing Monitoring Students’ Twitter Posts

Pearson

The New York Times reports that educational publisher Pearson has been ‘monitoring student media’ to find possible leaks of the company’s tests.

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5 Tips for Online Book Marketing Today

Derrick Schultz

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist.

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Scholastic’s Emily Morrow on Community Building for YA Readers

Emily Morrow

Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.

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Total BooX: Ebooks for the Way the 21st-Century Reader Reads

Yoav Lorch

When it comes to catering to Millennials, Total BooX believes that eliminating the friction in the traditional ebook purchasing process is key.

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How Publishers Can Work with Entrepreneur Authors

Judith Curr is the president and publisher of Atria Books, a division of Simon & Schuster.

“We should act like a grown-up and think like a start up,” says Judith Curr of Atria Books when it comes to working with with entrepreneur authors today.

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In Colombia, Facebook Partners with 24symbols for Free Books

Justo Hidalgo of 24 Symbols is "ecstatic" about the mission of Internet.org

For the first time, Facebook’s Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols.

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Five Trade Publishing Predictions for 2015

Michael Cairns

The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading.

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Can Wikipedia Influence the Developing World?

Florence Devouard

Florence Devouard, former chair of the Wikimedia Foundation and co-founder of Wikimedia France, describes the work Wikipedia does in the developing world.

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Forget Your Preconceptions About Teenagers and Reading

nielsen square

The children’s book market has grown 44% in the last decade. Why? Because, as Nielsen’s Children’s Book Summit detailed, kids and teens still read — a lot.

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Hachette Tests if Gumroad Can Sell Books on Twitter

Gumroad

Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books.

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