Browsing by topic: social media marketing

Goodreads’ CEO on Winning the Battle of Book Discovery

Otis Chandler

After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

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Using Text to “Enhance” E-books and Other Insights from the 2011 Leipzig Book Fair

Germany’s second biggest book fair offers a barometer of what’s obsessing the world’s third largest publishing industry By Siobhan O’Leary LEIPZIG: Students from the HTWK  … 

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SURVEY: Have You Ever Bought A Book Because of Twitter?

Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll  … 

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Timo Boezeman on Guiding Dutch Publisher A.W. Bruna into the Digital Future

By Ashley Mabbitt • Timo Boezeman’s career reflects the broader changes in the publishing landscape. A former Web consultant, he is responsible for developing the  … 

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