Using Text to “Enhance” E-books and Other Insights from the 2011 Leipzig Book Fair

In Europe by Siobhan O'Leary

*+-Germany’s second biggest book fair offers a barometer of what’s obsessing the world’s third largest publishing industry By Siobhan O’Leary LEIPZIG: Students from the HTWK Leipzig [Hochschule für Technik, Wirtschaft und Kultur] emerged before a standing room only crowd at an event titled “rethinking the book” at the Leipzig Book Fair on Thursday afternoon, well-prepared to present the fruits of …

SURVEY: Have You Ever Bought A Book Because of Twitter?

In Discussion by Edward Nawotka

*+-Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll down to take the survey! Using social media to promote books, as discussed in today’s lead story, is less a novelty and more the norm. Naturally, the strategic application of twitter and social media can …

Timo Boezeman on Guiding Dutch Publisher A.W. Bruna into the Digital Future

In Digital by Guest Contributor

*+-By Ashley Mabbitt • Timo Boezeman’s career reflects the broader changes in the publishing landscape. A former Web consultant, he is responsible for developing the digital publishing strategy — as well as acquiring non-fiction titles — for A.W. Bruna, Holland’s largest publisher. • While Europe has lagged somewhat behind the US and Asia in implementing digital publishing, Boezeman believes “with introduction …