Using Text to “Enhance” E-books and Other Insights from the 2011 Leipzig Book Fair

In Europe by Siobhan O'Leary

Germany’s second biggest book fair offers a barometer of what’s obsessing the world’s third largest publishing industry By Siobhan O’Leary LEIPZIG: Students from the HTWK Leipzig [Hochschule für Technik, Wirtschaft und Kultur] emerged before a standing room only crowd at an event titled “rethinking the book” at the Leipzig Book Fair on Thursday afternoon, well-prepared to present the fruits of …

SURVEY: Have You Ever Bought A Book Because of Twitter?

In Discussion by Edward Nawotka

Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll down to take the survey! Using social media to promote books, as discussed in today’s lead story, is less a novelty and more the norm. Naturally, the strategic application of twitter and social media can …

Timo Boezeman on Guiding Dutch Publisher A.W. Bruna into the Digital Future

In Digital by Guest Contributor

By Ashley Mabbitt • Timo Boezeman’s career reflects the broader changes in the publishing landscape. A former Web consultant, he is responsible for developing the digital publishing strategy — as well as acquiring non-fiction titles — for A.W. Bruna, Holland’s largest publisher. • While Europe has lagged somewhat behind the US and Asia in implementing digital publishing, Boezeman believes “with introduction …