Browsing by topic: social media marketing

Goodreads’ CEO on Winning the Battle of Book Discovery

Otis Chandler

After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

Posted in Digital, Resources | Also tagged , , , , , | Comments closed

Using Text to “Enhance” E-books and Other Insights from the 2011 Leipzig Book Fair

Germany’s second biggest book fair offers a barometer of what’s obsessing the world’s third largest publishing industry By Siobhan O’Leary LEIPZIG: Students from the HTWK […]

Posted in Europe | Also tagged , , , , , , , , , , , | Comments closed

SURVEY: Have You Ever Bought A Book Because of Twitter?

Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll […]

Posted in Discussion | Also tagged , , , , , , , , | Comments closed

Timo Boezeman on Guiding Dutch Publisher A.W. Bruna into the Digital Future

By Ashley Mabbitt • Timo Boezeman’s career reflects the broader changes in the publishing landscape. A former Web consultant, he is responsible for developing the […]

Posted in Digital | Also tagged , , , , , , , | Comments closed
  • SIGN UP NOW!
    Enter your email address below to receive daily news updates from Publishing Perspectives.
    Click here to learn more about our newsletters
  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!