Helen Nathan came up with a brand and marketing plan before for her series of baking books for kids before the books were written. Today, licensing deals yield 4x her book royalties.
Browsing by topic: Sharjah
Is there an argument to be made in favor of state intervention in the book trade? If the growth of the book trade in Sharjah is any evidence, the answer is yes.
Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important.
Sharjah’s Children’s Festival drew together Arabic and foreign publishers for cultural exchanges; now annual, it aims to become the Bologna of the Middle East.
The fund, sponsored by the Sharjah government, implement reading projects for children living in Central Asia, and North Africa.
Bloomsbury UK threw a lavish dinner to celebrate publication of Taking the Reins, the 2nd memoir from Sharjah ruler Shaikh Sultan Bin Mulhammad Al Qasimi.
The Etisalat Prize for Arabic Children’s Literature was established promote reading among Arabic-speaking families and books featuring Middle Eastern characters
Beleaguered bookseller Waterstone’s is counting on aNobii, a book-oriented social networking site originally developed in Hong Kong, to help save them. By Roger Tagholm LONDON: …
By Roger Tagholm Given that the ruler of Sharjah, His Highness Sheikh Sultan Bin Mohammed Al Qasimi, is fond of saying that the book is …
• Sharjah’s International Book Fair, October 26 to November 6, emphasizes collaboration with western publishers. • Several new awards were bestowed at this year’s Fair …