Browsing by topic: Sharjah

Putting the Brand Before the Book Produces Profits

Helen Nathan

Helen Nathan came up with a brand and marketing plan before for her series of baking books for kids before the books were written. Today, licensing deals yield 4x her book royalties.

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Sharjah: What Happens When Rulers Take Reading Seriously

Book rights sales are a top priority for the rulers in Sharjah

Is there an argument to be made in favor of state intervention in the book trade? If the growth of the book trade in Sharjah is any evidence, the answer is yes.

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A True Princess of the Publishing Industry

Sheikha Bodour Al Qasimi founded  Kalimat and launched the Emirates Publishers Association, now a full member of the IPA

Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important.

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Sharjah Children’s Reading Festival Roundup

Steve Cole and Nick Arnold discussed robotics with the children

Sharjah’s Children’s Festival drew together Arabic and foreign publishers for cultural exchanges; now annual, it aims to become the Bologna of the Middle East.

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Sharjah IBBY Fund Launched with 1 Million Swiss Francs

From left to right: Sheikha Bodour Al Qasimi, Ahmad Reza, and Marwa Al Aqroubi during the launch of the fund.

The fund, sponsored by the Sharjah government, implement reading projects for children living in Central Asia, and North Africa.

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Bloomsbury UK Gives Sharjah Shaikh Memoir Royal Treatment

HH_Ruler_of_Sharjah_addressing_his_speech_2_jpg

Bloomsbury UK threw a lavish dinner to celebrate publication of Taking the Reins, the 2nd memoir from Sharjah ruler Shaikh Sultan Bin Mulhammad Al Qasimi.

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Five Titles Compete for AED $1m Etisalat Arabic Kids Lit Prize

The Etisalat Prize for Arabic Children’s Literature was established promote reading among Arabic-speaking families and books featuring Middle Eastern characters

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UK’s Waterstone’s Pins Hopes on aNobii “Social Bookselling” App

Beleaguered bookseller Waterstone’s is counting on aNobii, a book-oriented social networking site originally developed in Hong Kong, to help save them. By Roger Tagholm LONDON:  … 

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Sharjah Sheikh’s Lavish London Bloomsbury Bio Launch

By Roger Tagholm Given that the ruler of Sharjah, His Highness Sheikh Sultan Bin Mohammed Al Qasimi, is fond of saying that the book is  … 

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Sharjah’s Int’l Book Fair Makes a Big Push for UK and US Publishers

• Sharjah’s International Book Fair, October 26 to November 6, emphasizes collaboration with western publishers. • Several new awards were bestowed at this year’s Fair  … 

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