Building an Author Platform from Scratch

In Guest Contributors & Editorial by Guest Contributor

• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella Jade, shares how she’s built her own impressive platform. By Isobella Jade Whenever a girl comments on my Facebook page saying she just bought my books, I know it is because she Googled words that …

Web 2.0 Publishing with BookRix

In What's the Buzz by Amanda DeMarco

By Amanda DeMarco Gunnar Siewert doesn’t come from a publishing background. He worked at Bertelsmann Music Group from 1992 to 2002, a watershed era of “democratization and digitalization” for the music industry that profoundly affected the founding of his Web 2.0 publishing platform, BookRix. Siewert sees BookRix as a MySpace for literature where writers and readers interact without mediation. Talk …

Is Retail Distribution the Missing Link to Improving the Image of Self-published Books?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead article by Amy Edelman discusses why she launched IndieReader.com, a web site curating self-published books and offering the best for sale. She notes that self-published books suffer primarily from an “image” problem in so far as they are not perceived to be of the same quality as titles put out by traditional publishers, even though …

Why is Indie OK for Musicians and Filmmakers…But Not for Writers?

In Guest Contributors & Editorial by Guest Contributor

• Amy Edelman believes that self-published books deserve more attention from readers and retailers. • She developed IndieReader.com, a website that curates and sells self-published books. The site is launching a service to distribute these titles to independent bookstores. By Amy Edelman Why is it that indie movies like The Hurt Locker and indie bands like The Shins win tons of …

When Does a Self-publisher Constitute a Publishing Company?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead editorial looks at our evolving publishing vocabulary. One of the questions raised is when does a self-publisher constitute a publishing company. So many self-publishers brand themselves as companies — for a variety of reasons, often to do with marketing — but if they just publish books written by themselves, does this qualify? Personally, I believe …

By Sticking with Java, E-Book Publisher Wattpad Exhibits Huge International Growth

In Europe by Edward Nawotka

• In August, Wattpad published usage analytics for downloads and readers of the company’s ebooks. The report covers desktop usage, as well as some 1,000 different phone models from 600 carriers in 160 countries (excluding China). • While English-language books and readers using smartphones remains the strongest segment, growth among Southeast Asian readers using Java-based feature phones is nearly as …

The Ideavirus: Seth Godin as a Microcosm of Publishing’s Flux

In English Language by Mike Springer

• Following Seth Godin’s decision last week to leave traditional publishing behind, several questions have been raised. Is he really making a radical change? Or is this simply another smart marketing play? • Godin’s very public defection is just one more example of how publishing is in flux. He may be the exception to the rule, but his example sets a precedent for others to …

Is Seth Godin a Visionary or an Exception?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at Seth Godin’s recent decision to leave traditional publishing behind and go it alone. But the question remains: Is he a visionary making a bold step into the uncertain future? Or is he an exception, an already bestselling writer and marketing expert  for whom forgoing traditional models is merely the evolution of his …

Self-Publish with Apple, Call Free Using Google, Discover the Internet of Things

In Tech Digest by Hannah Johnson

By Hannah Johnson Welcome to our Tech Digest with cool updates from the world of digital innovation. Self-Publish iBooks with Apple iWork Update On Thursday this week, Apple released its iWork update (iWork is basically Apple’s version of Microsoft Office) which includes a new feature in its word-processing program, Pages, that allows users to create ePub files compatible with Apple’s …