Browsing by topic: self-promotion

East African Writers Embrace Self-publishing and Promotion

Aleya

Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.

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The Hybrid Writer: Balancing Traditional and Self-publishing

Bob Mayer wrote more than 40 books with traditional publishers. Two years ago he decided to go DIY. It has reinvigorated his career, but it’s not for everyone.

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Are Authors Too Naked in their Self-promotion?

Author self-promotion is a necessary evil and a ubiquitous 24/7/365 business. But can it go too far? By Edward Nawotka “I’m nude when I’m alone, […]

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Dirty Girls and Self Publishing: The Tricks of the Trade

By Alisa Valdes ALBUQUERQUE: Me? I hate flying. My therapist says I’m a control freak who thinks everything crashes unless I’m in charge. There’s some […]

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Is Traditional Book Marketing Too Boring?

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing […]

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