DISCUSS: Should Bestselling Books Be Awarded Sales Certifications?

In Discussion by Edward Nawotka

*+-By Edward Nawotka At PubCamp@SXSW, discussed in today’s feature story, Sarah Wendell of Smart Bitches, Trashy Books suggested that what the book industry needs is to award sales certification status to bestselling titles. “I know how much the book industry rejects comparison with the music industry,” she said, “but wouldn’t it help customers is books were awarded something like Platinum …

How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

*+-By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …

Is There a Global Market for Indian Comics and Children’s Books?

In Children's, Discussion by Edward Nawotka

*+-By Edward Nawotka The first annual Comic Con in India was held last weekend and, according to Andrew Dodd of Campfire Books, it was a runaway success. Homegrown stories from Indian publishers and featuring Indian heroes were especially popular. While Dodd acknowledges that the comics market in India is still “nascent,” there might be potential for Indian publishers to market …

End of Year Sales Bode Well for German E-book Market

In Europe by Siobhan O'Leary

*+-By Siobhan O’Leary German book chain Thalia reported its highest sales to date for its Oyo Reader in December, according to buchreport. The device — which reached stores in November — was one of Thalia’s top 5 bestselling products and, perhaps surprisingly, most of them were sold in-store rather than online. Thalia witnessed a corresponding increase in e-book sales, with figures …

Do Conglomerates Still Have Advantages Over Independent Publishers?

In Discussion by Edward Nawotka

*+-By Edward Nawotka Today’s lead story looks at the state of independent publishing in the Netherlands. One of the conclusions of the article is that, at least where Dutch publishing is concerned, bigger isn’t necessarily better. The changes at the conglomerates — perhaps most significantly, the general reduction of sales teams — have started leveling the playing field the big …

German Chain Thalia On Track for A Billion Euros in Sales

In German Buch News by Siobhan O'Leary

*+-By Siobhan O’Leary Worldwide revenues for Germany’s largest book chain Thalia have increased by 9.3% to a total of 498 million euros for the first half of 2010. (However, in a pure apples to apples comparison taking new store openings into account, that increase drops to only +2%). Parent company The Douglas Group reports that Thalia is on target to …

It’s Official: Everyone is an Author…or at Least One Million Americans Are

In What's the Buzz by Edward Nawotka

*+-By Edward Nawotka We’ll it’s confirmed: Yes, everyone really is an author. According to Publishers Weekly’s report on the annual publishing stats compiled by R.R. Bowker, 2009 saw a whopping 764,448 titles were produced in 2009 by “self-publishers and micro-niche publishers.” PW says the “number of ‘nontraditional’ titles dwarfed that of traditional books whose output slipped to 288,355 last year …

What Makes for Effective Publisher Branding?

In Discussion by Edward Nawotka

*+-By Edward Nawotka Today’s lead story by Erin Cox urges publishers to pour effort and resources into branding themselves, essentially making their colophons and imprints into part of the sales pitch they make to customers with each and every book. As discussed in the article, there are a variety of reasons to do this, not the least of which is …

E-books are a Cul-de-sac: Why Publishing Needs to Rethink Its Digital Strategy

In Growth Markets, Resources by Guest Contributor

*+-By Eoin Purcell DUBLIN: It is a mark of the publishing industry’s poor strategic abilities that e-books have become an all consuming obsession. I believe that, ultimately, e-books are merely a cul-de-sac. Given that sales of e-books tripled in 2009 — and continue to boom — this may seem ever so slightly irrational, but hear me out. Much as we …