Bonus Material: How to Increase Word of Mouth by 29,900%

In Discussion by Siobhan O'Leary

By Siobhan O’Leary Liebestänze – Der Trailer BERLIN: Author Rainer Schmidt has taken the art of word of mouth to a whole new level. Instead of relying on a friends, family members and the staff of his publisher, Kiepenheuer & Witsch, to talk up his book, he took the concept literally and filmed 300 people in Germany — ranging from DJs …