Browsing by topic: readers

Publishing Perspectives Conference to Share Research on How Millennials Consume Content


On March 26th, Publishing Perspectives will host a half-day conference with original research from Publishing Technology on how Millennials consume content.

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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden, Social Media and Internal Communications Director at Scholastic

Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.

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Is the Print Book Destined to Become a Souvenir?

stack of six books

What role does the physical copy have in the digital world? For many it does indeed serve as a reminder, a souvenir, of the initial reading experience.

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PUBSLUSH: New Publisher Inspired by J.K. Rowling and TOMS Shoes


Jesse Potash, founder of PUBSLUSH, explains how his new publishing company marries crowdsourcing with altruism, and serves as a tribute to J.K. Rowling.

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Lerner Teams with Barrington Stoke to Offer Books for Struggling Readers

Minneapolis-based Lerner Publishing Services announced a deal to exclusively distribute titles from Scottish children’s book publisher, Barrington Stoke

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Should Editors Pitch Books Direct to Consumers?

With publishers looking to sell directly to consumers, why not have editors stand-in as pitchmen?

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Should Readers Pre-screen Books for Publishers?

Would publishers, who are notoriously bad audience research, benefit from having potential customers pre-screen books prior to acquisition?

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What Gets a British Children’s Bestseller Banned?

By Dennis Abrams LONDON: With over three million copies sold in the UK alone, it’s safe to say that Robert Muchamore’s CHERUB series is a […]

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The Power Buyer: A New Breed of Voracious and Influential Reader

Once consumers migrate to Kindle, there are even more sales, with Kindle users buying three times as many books.

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