*+-On March 26th, Publishing Perspectives will host a half-day conference with original research from Publishing Technology on how Millennials consume content.
*+-Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.
*+-What role does the physical copy have in the digital world? For many it does indeed serve as a reminder, a souvenir, of the initial reading experience.
*+-Jesse Potash, founder of PUBSLUSH, explains how his new publishing company marries crowdsourcing with altruism, and serves as a tribute to J.K. Rowling.
*+-Minneapolis-based Lerner Publishing Services announced a deal to exclusively distribute titles from Scottish children’s book publisher, Barrington Stoke
*+-With publishers looking to sell directly to consumers, why not have editors stand-in as pitchmen?
*+-Would publishers, who are notoriously bad audience research, benefit from having potential customers pre-screen books prior to acquisition?
*+-By Dennis Abrams LONDON: With over three million copies sold in the UK alone, it’s safe to say that Robert Muchamore’s CHERUB series is a bestselling phenomenon and Muchamore himself is in high demand as a school speaker. The series consists of 15 YA novels about a group of orphans working for a junior division of the British Security Service. …
*+-Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page — all in the hope of connecting with readers.
*+-Once consumers migrate to Kindle, there are even more sales, with Kindle users buying three times as many books.