Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.
Browsing by topic: readers
What role does the physical copy have in the digital world? For many it does indeed serve as a reminder, a souvenir, of the initial reading experience.
Jesse Potash, founder of PUBSLUSH, explains how his new publishing company marries crowdsourcing with altruism, and serves as a tribute to J.K. Rowling.
Minneapolis-based Lerner Publishing Services announced a deal to exclusively distribute titles from Scottish children’s book publisher, Barrington Stoke
With publishers looking to sell directly to consumers, why not have editors stand-in as pitchmen?
Would publishers, who are notoriously bad audience research, benefit from having potential customers pre-screen books prior to acquisition?
By Dennis Abrams LONDON: With over three million copies sold in the UK alone, it’s safe to say that Robert Muchamore’s CHERUB series is a […]
Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page — all in the hope of connecting with readers.
Once consumers migrate to Kindle, there are even more sales, with Kindle users buying three times as many books.
UpRise Books Project is on a mission to get banned and challenged books directly into the hands of underprivileged middle school and high school students.