Having seen publisher Cassava Republic grow for a decade, Bibi Bakare-Yusuf is focused on getting books into the hands of readers via international partnerships.
Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it.
Adept at partnering with advertisers for product placement and auxiliary content, Toronto-based Wattpad now rolls out in-story ads to boost writer earnings.
‘Storytelling and pop culture collide,’ says the teaser on the New York Comic Con 2016 Web site. And that’s just the way these fans like it. BookCon leaves the trade-show floor and heads for the fans.
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
A panel at the IDPF Digital Book Conference this Wednesday asks, is Amazon good for readers? Tell us what you think.
On March 26th, Publishing Perspectives will host a half-day conference with original research from Publishing Technology on how Millennials consume content.
Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.
What role does the physical copy have in the digital world? For many it does indeed serve as a reminder, a souvenir, of the initial reading experience.
Jesse Potash, founder of PUBSLUSH, explains how his new publishing company marries crowdsourcing with altruism, and serves as a tribute to J.K. Rowling.