In the future, through increased use of QR codes and NFC chips by publishers, any corner, lamppost or surface might become a bookstore.
Demonstrating how print and digital can co-exist, Melville House has launched HybridBooks featuring QR codes that offer readers supplemental material.
QR codes are increasingly used to link print to digital. The question about using QR codes in print books comes down to aesthetics and reading experience.
Wonder-Tonic.com has converted a dozen classic novels, from Moby Dick to Ulysses, into QR codes.