Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Encouraged to ‘exchange opinions, push yourself to create a network,’ Mexico’s booksellers at the CONTEC conference were challenged to adopt digital sales systems’ support for retail.
As Sweden’s Storytel prepares to enter the Mexican market, a set of challenges awaits, from building the habit of audiobook listening to bringing aboard regional publishers.
Reflecting a number of trends in international publishing, the upcoming CONTEC Mexico conference looks at how trends such as audiobooks and open access are playing out in Latin America and across the globe.
The upcoming StoryDrive conference in Beijing from the Frankfurter Buchmesse and its Chinese office puts a focus on new media business models in Asia and international markets.
Much as the afternoon focused on publishing’s return to audiobooks as a growth center in the business, London Book Fair’s Quantum conference audience was encouraged to review its assumptions.
‘Challenging all assumptions of the past’ may be only the beginning of life after the digital disruption, Tom Goodwin says. And when he speaks at London Book Fair’s Quantum Conference, he’ll be talking about the ‘share-of-attention’ dilemma.
Told that the publishing industry ‘has a responsibility to be a beacon of inclusivity,’ delegates to the UK’s diversity conference look at challenges.
Ahead of the second ‘Building Inclusivity’ conference, London Book Fair’s director sees ‘examples of publishers making concerted efforts’ in diversity.
‘Publishers are noticeably investing in improving inclusivity,’ says the Publishers Association’s Emma House in London ahead of Monday’s conference.