*+-Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know
*+-A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.
*+-There are so many publicity options and opportunities that they can be overwhelming. Here is a strategy for taking on the challenge.
*+-When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer’s Launch Lab in Boston.
*+-As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
*+-Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.
*+-At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.
*+-Book discovery about connecting with people, not technology, noted several speakers Digital Book World Discoverability & Marketing Conference earlier this week.
*+-Looking at Amazon sales rankings or Nielsen BookScan data might give you clues clues, but assessing the true impact of social media is much more elusive.
*+-Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.