Browsing by topic: publicity

10 Tips to Promote a Book When the Author is MIA…or Dead

Dead End

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

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Book Discovery Starts with Psychology, Not Technology

istock_000008601988xsmall

Book discovery about connecting with people, not technology, noted several speakers Digital Book World Discoverability & Marketing Conference earlier this week.

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How Do You Quantify Social Media Impact?

facebook

Looking at Amazon sales rankings or Nielsen BookScan data might give you clues clues, but assessing the true impact of social media is much more elusive.

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On Book Trailers, DIY Discovery and Birthing a Baby (and a Book)

Careful by Isobella Jade

Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.

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Is a Virtual Book Signing as Satisfying as Real Life?

pen_and_paper

Can a virtual signing replace the experience of standing in line, waiting your turn, and exchanging 30 seconds of repartee with a real live author? Perhaps not.

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LBF 2012: “Listen and Respond” on Social Media

Left to right: Joe Pickering, Julia Lampam, Tom Hall

A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.

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Intellectual Bullying or When Book Publicists Go Too Far

Hope A Tragedy

Critic Drew Nellins is shocked by the deluge of material-including five pages of blurbs-used to promote one novel. It lead’s him to ask: is excess the new norm?

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The Value Rubric: Do Book Bloggers Really Matter?

You Are My Only

Author Beth Kephart discusses the impact bloggers have had on her career, propelling her most recent novel into a third printing and foreign rights sales.

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Should Other Countries Imitate France’s Rentrée Littéraire?

During the fall, the French publish more than six hundred novels simultaneously, hopefully inciting a frenzy of book buying. Should others imitate the practice?

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Foreign Rights Deals vs. Sales, Which Matters More?

Small pubs may welcome a sales boost, but the new relationships and deals resulting from an awards nod may pay greater dividends in the long-term.

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