A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.
Browsing by topic: publicity
There are so many publicity options and opportunities that they can be overwhelming. Here is a strategy for taking on the challenge.
When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer’s Launch Lab in Boston.
As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.
At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.
Book discovery about connecting with people, not technology, noted several speakers Digital Book World Discoverability & Marketing Conference earlier this week.
Looking at Amazon sales rankings or Nielsen BookScan data might give you clues clues, but assessing the true impact of social media is much more elusive.
Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.
Can a virtual signing replace the experience of standing in line, waiting your turn, and exchanging 30 seconds of repartee with a real live author? Perhaps not.