Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.
Browsing by topic: Penguin
One week after news broke that Penguin Books India had recalled and destroyed Wendy Doniger’s “The Hindus” the negative fall out continues.
Penguin Books India has recalled American Indoligist Wendy Doniger’s book The Hindus: An Alternative History, sparking a debate about publishing freedoms.
Asia Times Online talks to Penguin China’s Jo Lusby about the publisher’s aggressive Chinese-English/English-Chinese translation program.
Was the publication of singer Morrissey’s ‘Autobiography’ by Penguin Classic a commercial gambit or merely ironic and provocative? Either way, it’s daft.
Penguin’s Nathan Hull believes digital innovation is just as likely as to happen in Latvia as London. He is on a perpetual search for the wild and wonderful.
Porter Anderson interviews Book Country’s Molly Barton and Brandi Larsen as the Penguin Random House site relaunches with new features for author-members.
At The Bookseller, publishing insiders in the UK gave their advice to the upcoming management of the soon to be merged Penguin/Random House.
Amazon’s massive new HQ in historic central London is nothing short of symbolic, and will overshadow neighboring Penguin, Faber, S&S UK, and Bloomsbury.
More traditional publishers will likely merge over the next decade, further consolidating power. but as self-publishers continue to organize, they offer a viable alternative.