What Kinds of Content Should Authors and Publishers Give Away for Free?

In Discussion by Edward Nawotka

*+-By Edward Nawotka Sometimes giving it away for free seems to work: Cory Doctorow gave away several of his early novels online for free and it has subsequently turned him into a successful, traditionally published author. Or so that’s the story he likes to tell. Of course, giving away an entire book has it’s risks. Notably, that the book will proliferate …

How Neal Stephenson’s The Mongoliad is Revolutionizing Immersive Online Storytelling

In English Language by Guest Contributor

*+-By Michael Bhaskar People constantly talk about social reading as the next business model for publishing. Well, it’s here, it’s The Mongoliad. In the febrile, occasionally paranoid, always news hungry world of digital publishing, it seems strange that something so important should have slipped by so unnoticed, yet The Mongoliad seems to have been largely overlooked by the publishing Establishment. …

Berlin Verlag Launches Open Access Academic Press

In German Buch News by Siobhan O'Leary

*+-By Siobhan O’Leary Berlin Verlag plans to launch a new academic division called Berlin Academic. The entire program will be published on a new online platform, a beta version of which will go live this summer, using an open access approach (Creative Commons licenses). The titles will be available via print on demand and in a variety of e-book formats. …

Online Dictionary Pons Succeeds with Advertising

In German Buch News by Siobhan O'Leary

*+-By Siobhan O’Leary Over the past 18 months, foreign language instructional material publisher Pons has been testing out a new business model for their online dictionary. So far, the results have been positive. Faced with competition from other online language dictionaries like LEO, Pons has turned to advertisers to help finance www.pons.eu. In addition, the site will incorporate more Web …

Best of ’09: Andy Hunter on Independent Publishing

In English Language by Guest Contributor

*+-As 2009 comes to a close we wanted to celebrate by bringing you a week’s worth of your favorite articles that we’ve run on Publishing Perspectives. We’ll be back on Monday, January 4, with our next new feature. In the meantime, enjoy the best of ’09 and check our news blog for updates and analysis. Today, Andy Hunter, editor-in-chief of …

If New Media is a Giant Killer, Will Independent Publishing Get the Golden Eggs?

In Feature Articles by Guest Contributor

*+-Editorial by Andy Hunter In these stormy times, large publishers are jettisoning everything they can in order to lighten their sinking ships. What are they tossing overboard? Among other things, promising authors who haven’t found an audience, as well as anything too literary, difficult, or narrow in appeal. As Random House clings to the desperately inflated Dan Brown, hoping a …

With Marketing Budgets Slashed, Co-op and Web Take Priority

In Feature Articles by Guest Contributor

*+-By Chris Artis With the recent economic downturn, book advertising — in the traditional sense at least — is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year. What’s more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to …

German Buch News: Books are #3 in Online Shopping Popularity

In German Buch News, News Blog by Siobhan O'Leary

*+-By Siobhan O’Leary A recent survey conducted by Bitkom (the German Association for Information Technology, Telecommunications and New Media), published in the Boersenblatt, reveals that books are the third most popular products purchased online. Plane and train tickets were first, while concert tickets came in second. According to Bitkom, 35% of those surveyed have purchased a book online. Music landed …