Charting the importance of proper and timely metadata, Nielsen Book’s twin studies from the US and UK markets may be motivational updates for publishers.
At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on ‘The Link Between Metadata and Sales’ for the USA.
As BISG members gather for a 40th annual meeting, the organization’s incoming director. Brian O’Leary, is focused on ‘execution and strategies.’
Metadata may not just be how your titles are being categorized, tracked, and marketed: It also can tell a printer how to print the book a reader has just ordered from a favorite retailer — and get it out the door.
Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms.
SourceHOV argues that artificial intelligence can obviate the need for publishers to manually create metadata tags and significantly streamline workflows.
Simon & Schuster CEO Carolyn Reidy is eagerly exploring new business models but acknowledges there’s still room for old-fashioned intuition in publishing.
John Warren explains how process improvement, the use of keywords, and crowdsourcing metadata can improve publisher profitability and sales of books.
Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere.
Ronald Schild of Germany’s MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales.