Google has killed off the print editions of Frommer’s guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer’s for the metadata.
Can SEO be the missing link to better book discovery? Yes and no, says Nick Ruffilo. The magic formula calls for good SEO and great metadata to boost the discovery potential.
Renée Register, co-author of The Metadata Handbook, shares a checklist of tips, ideas and to-dos that publishers can use to plan effective metadata strategies.
As search engines get more sophisticated, the ISNI—International Standard Name Identifier—has become a critical component of tracking book rights and allocating attribution.
Every year, the conversations in Frankfurt lead to a set of new buzzwords that you hear over and over throughout the fair. Here are the ten that we discovered this year.
To Google content is a ready-made store of metadata and the Frommer’s purchase, combined with Zagat last year, provides additional context for travel searches.
Are you already working with a highly sophisticated content strategy, thus future-proofing your business, or are you still in the pen-and-ink era?
Oxford University Press’ Ingrid Goldstein explains why a simple five-step content strategy can ensure the longevity of the entire content of a publishing house.
Using the novel A Year and a Day by Virginia Henley, book discovery site BookLamp.org has put together an amazing infographic of the thematic flow of the book.
Our report from Publishing for the Future”PANZ conference in Auckland demonstrates how digital disruption has left no part of the globe untouched.