Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere.
Ronald Schild of Germany’s MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales.
The second annual Self-Publishing Day in Münster, Germany, brought together authors, distributors and bestselling self-publishers like Poppy J. Anderson.
Using advanced language processing Trajectory adds nuanced detail to book metadata, offering analytics for intensity and sentiment, among other qualities.
In its energetic first outing, @CONTEC 2013 Conference looked at the challenges to publishing and educational services, bookselling, and social reading.
Data experts Sebastian Posth, Kristen McLean and Laura Dawson discuss how analytics are transforming publishing and what this new field demands of the industry.
In the Arab World a dearth of metadata poses unique challenges to retailers and publishers alike and is slowing the development of online marketplaces.
Google has killed off the print editions of Frommer’s guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer’s for the metadata.
Can SEO be the missing link to better book discovery? Yes and no, says Nick Ruffilo. The magic formula calls for good SEO and great metadata to boost the discovery potential.
Renée Register, co-author of The Metadata Handbook, shares a checklist of tips, ideas and to-dos that publishers can use to plan effective metadata strategies.