Taking free promotions beyond the “Micro Monday’ push-notification stage, Serial Box rolls out a day-long series of ‘Exquisite Corpse’ installments on Friday.
Serial Box launches today its new ‘Micro Mondays’ notification-sized short stories on the app, which is available to iOS users.
Before TED’s Doug Chilcott joins a panel at Publishing Perspectives’ June 13 rights conference (#pprights16), we take a look at the concept of networked interest and inspiration behind the popular events series.
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
As the ‘For Dummies’ series from Wiley reaches its 20th anniversary, the iconic brand will be redesigned for the modern how-to market.
Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair’s (#LBF16) Quantum Conference (#Quantum16) in April.
HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices.
Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.
Matt Devereux of NBN International in the UK wants publishers to better understand the book distribution business and has turned to social media to help.
A new edition of Jilly Cooper’s sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions.