*+-Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.
*+-Seattle-based marketing company Vignette’s series of videos, The Story on Story, offers conversations with experts about the craft and commerce of telling stories.
*+-Would putting the estimated number of hours it would take a reader to finish a book right there on the jacket be a good marketing tool? Or put readers off?
*+-A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.
*+-Should the organizations supported by Amazon’s giving be suspicious of Amazon’s intent? Or should they just smile and say thanks?
*+-Publisher Bryce Milligan asks whether Amazon’s philanthropy may ultimately be buying silence from the very organizations that would be its most vocal critics.
*+-Staples, to promote its e-readers, asks you to read a page from classic novels to see your reading speed, how long your e-reader will last, and how you rate.
*+-Amazon and Barnes & Noble are on a mission to drop ‘the’ and other articles from references to their Kindle and Nook platforms and devices. Really?
*+-The film of Brian Selznick’s new novel, Wonderstruck is being published on September 13th by Scholastic Press simultaneously across the English-speaking world.
*+-There’s been a lot of talk about the end of territorial rights, experience suggests that wouldn’t be such a good thing for the author or the books.