Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.
Browsing by topic: Macmillan
It has become a common meme in publishing that in 2-3 years we’ll see one of the US Big Six publishers merge with another. Which will it be?
What profitable, forward-thinking publishing house would not want to run its very own film/TV production company?
Steve Berman, the attorney suing Apple over price fixing e-books, says all current evidence is circumstantial.
In Germany old publishing habits die hard. But the country’s burgeoning self-publishing industry is challenging the status quo.
Some things bear repeating, and repeating and repeating… By Roger Tagholm LONDON: Dedicated e-readers could die out within five years, killed off by the rise […]
By Mike Shatzkin, CEO, the Idea Logical Company The most dramatic event in publishing in 2010? That’s easy. It was the face-down between five of […]
By Siobhan O’Leary Germany’s largest publishers have not been as quick to embrace the iPad as their American counterparts. As reported in the Süddeutsche Zeitung, […]
By Edward Nawotka The battle may already be over in the burgeoning saga of Amazon v. Macmillan (standing in for the rest of the publishing […]
By Erin L. Cox According to an article in The New York Times, Amazon has pulled all Macmillan books from their site (or removed the […]