A growing group of UK agents, including andrew Lownie and Jonny Geller, are calling for limited-term licences as a way to gain more control of rights in a rapidly changing digital market.
Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals.
Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals?
Licensing provides many routes for internal and financial growth, and publishers really should be wise to them all. John Styring, CEO of Igloo Books, offers his top tips.
UK company IPR License has built a new platform that promises exploit dormant content via an easy-to-use system for rights holders and buyers to trade globally.
There is a simple reason just don’t see that much book content transformed into new formats and platforms: books with big enough brands to license are rare.
Talk about a brand extension: the Chicken Soup for the Soul series of books has over 200 million copies in print, and, natch, are now going into the book biz.
Parragon Books will publish more than 60 new Nickelodeon titles in the UK starting in Spring 2013, including Teenage Mutant Ninja Turtles and SpongeBob SquarePants.
Parragon, the largest illustrated non-fiction publisher in the world, announced a new multi-territory license for range of books featuring the popular Australian toy line, The Trash Pack.
Putting the Brand Before the Book Produces Profits
Helen Nathan came up with a brand and marketing plan before for her series of baking books for kids before the books were written. Today, licensing deals yield 4x her book royalties.